Ostello | Performance Marketing Specialist | india

4 days ago

india Ostello Full time

Job Title: Performance Marketing Specialist

Location: Jangpura Extension New Delhi

Company: Ostello

Employment Type: Full-Time

Goal: Lead Generations


About Us:


Ostello is an all-in-one marketplace designed to connect students and institutes across various domains. Whether you’re a student looking to enhance your skills in areas like NEET, JEE, UPSC, Spoken English, or Data Science, or an institute seeking to expand your reach or need a robust platform to manage and promote your courses, Ostello has you covered. With AI driven recommendations, we make learning and teaching easier, helping you grow and succeed.


Role Overview:


As a Performance Marketing Executive, you will be responsible for developing and executing data-driven strategies that drive user acquisition, optimize marketing spend, and increase revenue through paid channels. You will own end-to-end execution of campaigns across Google, Meta, and other platforms while continuously experimenting to enhance performance. Your primary goal will be to achieve scalable and cost-effective growth for our apps, leveraging creativity, data analytics, and cross-functional collaboration.


Key Responsibilities:


• Develop and execute performance marketing strategies across key paid channels (Google Ads, Facebook, Instagram WhatsApp, YouTube, etc.) to drive app installs, engagement, and revenue growth.

• Manage and optimize advertising budgets, ensuring efficient allocation to achieve high ROI and meet performance targets (CPA, ROAS, CAC).

• Experiment with new ad platforms and growth channels such as DSPs, programmatic ads, influencer partnerships, and affiliate marketing.

• Collaborate with cross-functional teams including creative, product, and analytics to craft high-performing ad creatives, landing pages, and campaign flows.

• Leverage data and analytics tools (Google Analytics, Appsflyer, Adjust, etc.) to track, analyse, and report on campaign performance, providing actionable insights to optimize campaigns.

• Drive A/B testing for creatives, messaging, landing pages, and user flows to continuously enhance conversion rates and lower acquisition costs.

• Own the ASO (App Store Optimization) strategy, improving app visibility and conversion in app stores (Google Play and Apple App Store).

• Monitor and analyse competitor performance and market trends to identify growth opportunities.

• Work closely with business and product teams to align growth marketing efforts with overall company objectives and KPIs.


What we’re looking for:


• 3+ years of experience in performance marketing, with a strong focus on paid user acquisition for apps or digital products.

• Hands-on experience managing paid campaigns across Google Ads, Meta (Facebook/Instagram), and other major PPC platforms.

• Proven ability to drive growth and hit performance benchmarks (CPA, ROAS, CAC) while managing significant marketing budgets.

• Strong analytical skills, with experience using data visualization and reporting tools (Google Analytics, Looker Studio, Tableau, or similar).

• Experience in running A/B tests and experimentation frameworks to optimize conversion rates and ad effectiveness. • Solid understanding of bidding strategies, ad formats, and targeting options across major PPC platforms.

• Knowledge of SEO/ASO principles and how to improve app store rankings.

• Strong communication and project management skills, with the ability to work collaboratively across teams.

• Highly data-driven with an analytical mind-set, capable of making decisions based on key metrics and trends.


Preferred Qualification:


• Previous experience working in high-growth tech start-ups or with consumer-facing apps. • Experience with subscription-based business models or SaaS marketing.

• Familiarity with creative tools such as Figma, Miro, and marketing automation platforms.

• Knowledge of SQL or strong data manipulation/visualization skills would be an advantage.


Benefits:


• Competitive salary with performance-based bonuses.

• Opportunity to work in a dynamic, fast-paced environment with room for personal and professional growth.

• Flexibility to work remotely or in a hybrid model.

• Cross-functional exposure, working closely with product, creative, and analytics teams.

• Be part of a company at the forefront of app innovation, contributing to significant revenue growth

  • Ostello | Performance Marketing Specialist | india

    5 days ago

    india Ostello Full time

    Job Title: Performance Marketing SpecialistLocation: Jangpura Extension New DelhiCompany: OstelloEmployment Type: Full-TimeGoal: Lead GenerationsAbout Us: Ostello is an all-in-one marketplace designed to connect students and institutes across various domains. Whether you’re a student looking to enhance your skills in areas like NEET, JEE, UPSC, Spoken...

  • Ostello | Performance Marketing Specialist | india

    5 days ago

    india Ostello Full time

    Job Title: Performance Marketing Specialist Location: Jangpura Extension New Delhi Company: Ostello Employment Type: Full-Time Goal: Lead Generations About Us: Ostello is an all-in-one marketplace designed to connect students and institutes across various domains. Whether you’re a student looking to enhance your skills in areas like NEET, JEE, UPSC,...

  • Ostello | Flutter Developer | india

    1 week ago

    india Ostello Full time

    Company Description Ostello AI is dedicated to transforming dreams into thriving careers. Our personalized career counseling uses Generative AI to provide tailored guidance based on individual interests, personality traits, and performance. We offer a comprehensive platform that includes exam preparation, coaching center selection, and a marketplace for...

  • Ostello | Flutter Developer | india

    1 week ago

    india Ostello Full time

    Company DescriptionOstello AI is dedicated to transforming dreams into thriving careers. Our personalized career counseling uses Generative AI to provide tailored guidance based on individual interests, personality traits, and performance. We offer a comprehensive platform that includes exam preparation, coaching center selection, and a marketplace for...

  • Performance Marketing Strategist

    4 days ago

    India Ostello Full time

    Ostello is a fast-growing edtech platform seeking an experienced Performance Marketing Specialist to lead our user acquisition efforts. Located in Jangpura Extension New Delhi, we offer a competitive salary and opportunities for growth.About the RoleWe're looking for a highly motivated individual with a strong background in performance marketing to join our...

  • Ostello | User Experience Designer | india

    6 days ago

    india Ostello Full time

    Company Description At OstelloAI, we focus on transforming dreams into thriving careers through personalized career counseling using Generative AI. Our platform offers guidance tailored to individual interests, personality traits, and performance, covering everything from exam preparation to coaching center selection. With an integrated marketplace, students...

  • Ostello | User Experience Designer | india

    6 days ago

    india Ostello Full time

    Company Description At OstelloAI, we focus on transforming dreams into thriving careers through personalized career counseling using Generative AI. Our platform offers guidance tailored to individual interests, personality traits, and performance, covering everything from exam preparation to coaching center selection. With an integrated marketplace, students...

  • Flutter Developer

    1 week ago

    India Ostello Full time

    Company DescriptionOstello AI is dedicated to transforming dreams into thriving careers. Our personalized career counseling uses Generative AI to provide tailored guidance based on individual interests, personality traits, and performance. We offer a comprehensive platform that includes exam preparation, coaching center selection, and a marketplace for...

  • Flutter Developer

    1 week ago

    India Ostello Full time

    Company Description Ostello AI is dedicated to transforming dreams into thriving careers. Our personalized career counseling uses Generative AI to provide tailored guidance based on individual interests, personality traits, and performance. We offer a comprehensive platform that includes exam preparation, coaching center selection, and a marketplace for...

  • Flutter Developer

    7 days ago

    India Ostello Full time

    Company Description Ostello AI is dedicated to transforming dreams into thriving careers. Our personalized career counseling uses Generative AI to provide tailored guidance based on individual interests, personality traits, and performance. We offer a comprehensive platform that includes exam preparation, coaching center selection, and a marketplace for...

  • Flutter Developer

    7 days ago

    India Ostello Full time

    Company Description Ostello AI is dedicated to transforming dreams into thriving careers. Our personalized career counseling uses Generative AI to provide tailored guidance based on individual interests, personality traits, and performance. We offer a comprehensive platform that includes exam preparation, coaching center selection, and a marketplace for...

  • niira.co | Performance Specialist | india

    2 weeks ago

    india niira.co Full time

    Company Description Niira is India's first local-global, multi-brand e-commerce platform aggregating alternative labels and niche design brands to showcase their work globally. We provide creators with the infrastructure to reach a wider audience across different markets, bridging the gap for unique products. We also work with other brands and businesses to...

  • niira.co | Performance Specialist | india

    2 weeks ago

    india niira.co Full time

    Company DescriptionNiira is India's first local-global, multi-brand e-commerce platform aggregating alternative labels and niche design brands to showcase their work globally. We provide creators with the infrastructure to reach a wider audience across different markets, bridging the gap for unique products.We also work with other brands and businesses to...

  • Performance Specialist

    3 days ago

    India niira.co Full time

    Company Description Niira is India's first local-global, multi-brand e-commerce platform aggregating alternative labels and niche design brands to showcase their work globally. We provide creators with the infrastructure to reach a wider audience across different markets, bridging the gap for unique products. We also work with other brands and businesses to...

  • Performance Specialist

    2 weeks ago

    India niira.co Full time

    Company Description Niira is India's first local-global, multi-brand e-commerce platform aggregating alternative labels and niche design brands to showcase their work globally. We provide creators with the infrastructure to reach a wider audience across different markets, bridging the gap for unique products. We also work with other brands and...

  • Performance Specialist

    4 days ago

    India niira.co Full time

    Company DescriptionNiira is India's first local-global, multi-brand e-commerce platform aggregating alternative labels and niche design brands to showcase their work globally. We provide creators with the infrastructure to reach a wider audience across different markets, bridging the gap for unique products.We also work with other brands and businesses to...

  • Tru Performance Inc | Digital Marketing Specialist

    24 hours ago

    india Tru Performance Inc Full time

    Please Read JD before applyingTru Performance is looking for a skilled and motivated Paid Media Executive to join our team at a mid-senior level. The ideal candidate should have a solid background in digital marketing, campaign management, and a passion for driving results across multiple platforms.About Tru Performance: Tru Performance is a...

  • Performance Marketing Specialist

    2 weeks ago

    India Udyog Paathshala Full time

    Job Title: Performance Marketing SpecialistLocation: RemoteJob Type: Full-TimeIntroduction: We are seeking a highly skilled Performance Marketing Specialist to join our dynamic team. The ideal candidate will have expert knowledge and significant experience in managing and optimizing Google Ads and Meta (Facebook) Ads campaigns. This role demands a...

  • Performance Marketing Specialist

    2 weeks ago

    India Udyog Paathshala Full time

    Job Title: Performance Marketing Specialist Location: Remote Job Type: Full-Time Introduction: We are seeking a highly skilled Performance Marketing Specialist to join our dynamic team. The ideal candidate will have expert knowledge and significant experience in managing and optimizing Google Ads and Meta (Facebook) Ads campaigns. This role...

  • Performance Marketing Specialist

    2 weeks ago

    India Udyog Paathshala Full time

    Job Title: Performance Marketing Specialist Location: Remote Job Type: Full-Time Introduction: We are seeking a highly skilled Performance Marketing Specialist to join our dynamic team. The ideal candidate will have expert knowledge and significant experience in managing and optimizing Google Ads and Meta (Facebook) Ads campaigns. This role demands a...