enreap | Marketing Executive | pune

5 days ago

pune, India enreap Full time
Job Description:
Set clear marketing goals and objectives aligned with company targets.
Experience in Demand Generation via different sources - Event, Webinar, Email, other lead generation activities in B2B niche
Plan and execute multi-channel marketing campaigns encompassing email marketing, paid advertising (AdWords, LinkedIn), webinars, and physical events.
Leverage marketing automation tools to streamline processes, target audience segmentation, and personalize content.
Generate qualified leads through targeted marketing campaigns.
Track and analyze marketing performance metrics (lead generation, engagement and conversion)
Generate regular reports and translate data insights into actionable recommendations to improve marketing effectiveness.
Manage multiple marketing projects simultaneously and meet deadlines efficiently.
Manage marketing workflows, track campaign progress, and collaborate effectively with the internal teams.
Partner management and external agency management
The Right candidate would be accountable for Successful ROI driven End-to-End Event Management
Homegrown Events, Webinars, Third party events ( Remote & Physical- Global)Targeted Email Marketing Campaigns to our Targeted account & Personas - for India and APAC region.
Tight Alignment with cross functional teams
Establish a Process of enreap Prospect Account & Contact Database creation, refinement and management
Own Marketing Automation Processes for Lead generation and Nurturing by tightly collaborating with Sales.
Internally align with Design, Product Marketing on creation of Infographics, Case Studies, Blogs, eBooks etc.
Align with Customers & Product Teams/OEM to Create Trust factors for enreap - Case Studies, Testimonials, White Papers etc.
Manage Marketing Agency & Freelancers to roll out Deliverables- Pages, Blogs, Case studies etc. with Faster Turnaround time.
Write Quality Content pieces and Social Media Posts(LinkedIn) ( Story oriented) and ability to simplify complexities into simpler words.
Requirements :
Worked as a B2B Marketing Operations for 2+years ( IT services / Software Company background preferred)
A goal-oriented person who believes Marketing can drive ROI and has a data driven approach would be an ideal fit
Email Marketing experience for India, Asian markets ( CXO persona specific experience preferred)
Handled a B2B marketing Agency in previous roles to drive Website management and Content deliverables.
Strong Understanding of Account & Contact Database creation, refinement and feedback processes for Targeted email campaigns
Very Comfortable in Cross Functional alignment and a proven experience of strong interpersonal skills.
The ability to write insightful content pieces for a complex persona is an added advantage.

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