Lead Marketing
1 week ago
Department: Corporate Marketing – Developing markets
Location: Jogeshwari, Mumbai
Reports to: Manager
Experience : 5-7 years of proven experience in managing and successfully implementing marketing campaigns
Job Objective:
Building a stronger brand presence to help drive growth, enhance our brand image, and create an impact in the focus markets through impactful, targeted lead generation campaigns and other marketing activities.
Primary responsibilities:
Strategic and Planning
Account management of respective vertical in terms of supporting the businesses with all marketing activities and collaterals
Planning annual calendar of marketing activities including product campaigns with lead targets, execution plan and the annual budget
Functional
Develop integrated B2B marketing campaign strategies and activity plans for key vertical product/s & services, use integrated marketing channels effectively and achieve campaign objectives including generating qualified leads.
Ensure each campaign has clear metrics are achieving appropriate return on investment in line with pre-decided goals.
Work collaboratively with key stakeholders to implement campaign activity including: Product Marketing, Digital Marketing, Sales, Events, Brand & Design, International and Regional offices, Content and Media/PR leads.
Manage the implementation, tracking and measurement of integrated marketing campaigns, on time and within budget, deliver campaign activity results through regular presentations and distribute learning for future campaigns.
Brief external agencies including creative, digital and media planning agencies to deliver campaign activity against brief, and oversee implementation.
Keep abreast of current trends in campaign marketing through research, competitor mapping etc.
Key Result Areas:
Brand credibility & Brand strength
Customer awareness of ACG products and services
Marketing Budget - Planned vs Actual
Return on investment (ROI) of brand
Return on marketing investment (ROMI)
Key Interfaces:
Internal Interfaces
Sales (Sales target vs actual data, data around large accounts)
Business Heads (Marketing metrics)
Product Management (Product performance & Pipeline)
Business Product Marketing
External Interfaces
Key Customers
Industry Experts
Marketing Vendors
Media Agencies
Competencies:
Technical Competency
Product Knowledge
Project Management
Marketing Execution
Leadership Competency
Strategic Thinking
Cross functional Skills
Customer Focus
Delivering Consistent Results
Excellent Communication Skills
Educational Requirements
B. Pharma / M. Pharma along with an MBA in Marketing.
M. Pharma + MBA in Marketing would be desired
Experience Requirements
5-7 years of proven experience in managing and successfully implementing marketing campaigns using a mix of integrated marketing tools
Experience in B2B Pharma marketing / manufacturing
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