Amazon Ad Manager
16 hours ago
About Us :
At Excellent Packaging & Printing, we specialize in providing eco-friendly packaging solutions, including kraft paper bags, bakery boxes, and gift boxes for all occasions. We sell our products on Amazon and other eCommerce platforms, focusing on quality, sustainability, and customer satisfaction.
Job Description :
We are seeking an Amazon Ad Manager to oversee and optimize our Amazon advertising campaigns and manage our overall Amazon Seller Central account. The ideal candidate is a strategic thinker with strong analytical skills and a deep understanding of Amazon's advertising ecosystem and eCommerce best practices.
Responsibilities :
- Campaign Management : Create, manage, and optimize Amazon PPC campaigns, Sponsored Products, Sponsored Brands, and Sponsored Display ads to maximize ROI.
- Account Management : Oversee the Amazon Seller Central account, ensuring all listings are accurate, optimized, and compliant with Amazon’s policies.
- Listing Optimization : Regularly update product titles, descriptions, bullet points, images, and backend keywords to improve visibility and sales.
- Performance Analysis : Generate and analyze reports on campaign performance, sales data, and key metrics. Provide actionable insights and recommendations for improvement.
- Budget Management : Monitor advertising budgets, adjust bids, and allocate resources effectively to meet campaign goals.
- Competitor Analysis : Conduct competitive analysis to identify trends, opportunities, and potential improvements.
- Inventory Coordination : Collaborate with the team to ensure inventory levels are sufficient to meet advertising and sales goals.
- Customer Feedback : Monitor and address customer reviews and ratings to enhance brand reputation.
- A/B Testing : Implement and track A/B tests on ad creatives and strategies to refine performance.
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