Assistant Manager – Social Media Marketing

4 weeks ago

bangalore, India Ultraviolette Automotive Full time
About the Team: Ultraviolette Automotive is on the hunt for marketers that are looking to be a part of building the brand that is going to be the future of performance motorcycling.
About the Role: Responsible for nurturing and building ‘Ultraviolette’ as a premium, aspirational brand across categories – deriving equity from its genesis in the sport motorcycling segments. The candidate would be responsible for the daily customer-facing content representing Ultraviolette across social media channels – Instagram, LinkedIn, YouTube. In addition, the candidate would be responsible to maintain Ultraviolette’s Tone of Voice across the social sphere – engaging with similar spaces to ensure that we continue to be the most loved performance electric motorcycle brand in the World.
Responsibilities:
Own all communication prerogatives for the brand across social media.
Proposing & Executing a framework for social media – initiating the calendar, posting, handling comments & monitoring ORM.
Perpetually liaising with multiple internal & external stakeholders to ensure excellence in execution.
Soliciting, negotiating & executing alliances with brands/institutions in the same space as Ultraviolette.
Create a content engine emanating from the activation calendar that aid the cause of building Ultraviolette’s equity as India’s #1 homegrown performance motorcycle brand.
Experience:
Communication Graduates – BBA/Mass Comm./ English would be preferred.
Relevant Social Media experience in a customer-facing, high involvement category for at least a year.
Skills:
Strong communicator with a clarity of thought & bias-to-action.
Must have exceptional verbal/written skills.
Must be up-to-date with new social media practices & be proactive in building relationships with Creators.
Trendspotting and quick TATs to execute are a must-have. Interest in motorcycles is a bonus.
Education:
Full Time Graduates – Business, English, Journalism, Mass Comm from a Grade A/B undergraduate college.
Soft Skills:
Proficiency in English – written/verbal along with local languages (multilingual candidates) will have an advantage in their candidature.

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