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Performance marketing manager

2 months ago

Thane, India Mosaic Wellness Full time
About Us :
Mosaic Wellness is building digital first, health brands for elective health concerns.
Man Matters , is a digital elective health platform for men, helping 2.5 M+ men every year diagnose and solve for their hair loss, beard growth, fitness and nutrition concerns by offering personalized treatment plans and access to expert doctors and health coaches.
Be Bodywise , is an online women’s elective health platform, serving 4 M+ women every year by providing personalized solutions and doctor consults across concerns for hair health, body care, Sleep and nutrition.
Little Joys, is an online health platform for kids, helping 2 M+ parents every year solve for their child’s physical, mental and emotional development by offering age-appropriate solutions for nutrition, immunity, brain health, bone health with access to expert doctors and nutritionists.
Responsibilities:
Manage and deliver on the key acquisition metrics on Google/Meta Ads
Expand scale and drive efficiency across the marketing funnel through campaign optimizations
Implement and standardize detailed reporting on campaign performance
Collaborate with the Brand and Category team to plan the marketing spend, and experiment with multiple narratives
Requirements:
2 - 4 years of experience managing Performance Marketing campaigns
Knowledge of the nuances of Meta, UAC, Search, Discovery, Shopping, Performance Max, and Demand Gen campaigns
Detail-oriented, with the ability to generate and deep-dive into analytical, actionable insights
A balance of analytical and creative thinking
(preferred) Past experience with D2 C brands in a performance marketing role
(preferred) Experience with Mix Panel, or similar platforms