Marketing Operations Manager

1 month ago

Thane, India Glean Full time

About Glean

We’re on a mission to bring people the knowledge they need to make a difference in the world.

Glean was founded by a seasoned team of former Google search and Facebook engineers, who wondered why we don’t have an easier way of finding what we need at work. In our personal lives, we have tools to help us find pretty much whatever we need. Why don’t we have that at work? And that was the beginning of Glean.

Glean searches across all your company’s apps to help you find exactly what you need and discover the things you should know. We’re a diverse team of curious and creative people who want to help each other get big things done—so we can help other teams do the same.

We're backed by some of the Valley's leading venture capitalists—including Sequoia, Kleiner Perkins, Lightspeed, and General Catalyst—and have assembled a world-class team with senior leadership experience at Google, Slack, Facebook, Dropbox, Rubrik, Uber, Intercom, Pinterest, Palantir, and others.


Role:

Glean is seeking a highly organized and detail-oriented Marketing Operations Manager to join our rapidly expanding team.

The Marketing Operations Manager will play a critical role in ensuring the smooth execution of marketing campaigns, maintaining data hygiene, and managing general administrative tasks. This role requires a detail-oriented individual with a strong background in marketing operations, data management, and administrative support.



What you will do and achieve:

As to be expected in a start-up moving as fast as we are, the scope of this position will evolve continuously. The ability to adapt to uncertainty is crucial. Here's a partial overview of the potential responsibilities encompassed within the Marketing Ops domain:


Campaign operations and optimization

  • Utilize Marketo to set up, manage, track, and optimize campaigns.
  • Build, test and execute marketing campaigns in Marketo based on requests, ensuring timely delivery and alignment.
  • Collaborate with cross-functional teams to create and optimize campaign workflows.
  • Develop and maintain campaign performance reports to provide real-time visibility into key campaign metrics, including emails and landing pages performance.

Data hygiene and segmentation

  • Ensure the accuracy and integrity of marketing data within CRM and marketing automation systems.
  • Implement data quality best practices, including regular data audits, data enrichment, and cleansing activities.
  • Manage email unsubscribes and opt-ins to ensure compliance with data privacy policies.
  • Develop database segmentations by persona and region to optimize email performance.

General administration and support

  • Grant tools access for new users, including platforms like Bookit, Asana, and other marketing tools.
  • Provide administrative support for the marketing team, including managing the marketing campaign calendar.
  • Maintain and update Marketing Ops documentation, including process guides and templates.

Who you are:

  • Bachelor's degree in Marketing, Business Administration, or related field.
  • 5+ years of experience in marketing operations, marketing technology, or a similar role.
  • Extensive experience in demand generation and marketing operations at early-stage, fast-growing US-based startups.
  • Certification in Marketo is a MUST.
  • Proficiency in Salesforce, lead attribution and other standard revenue marketing software.
  • Detail-oriented, highly organized, and capable of managing multiple projects simultaneously.
  • Strong analytical skills with the ability to interpret data and provide actionable insights.
  • Entrepreneurial mindset and willingness to take calculated risks, ability to work independently without much oversight.


We are a diverse bunch of people and we want to continue to attract and retain a diverse range of people into our organization. We're committed to an inclusive and diverse company. We do not discriminate based on gender, ethnicity, sexual orientation, religion, civil or family status, age, disability, or race.

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