Senior Manager- Master Data

2 days ago

Bangalore, India AB InBev Full time

Position Title: Senior Manager – Master Data Function : Tech & Analytics Location : Bangalore Reporting To : Associate Director – Digital Transformation Primary Purpose of Role Lead the governance and transformation of Commercial Master Data across Enterprise, Business Group, and Application levels. Establish and enforce business rules, data standards, and enrichment frameworks to ensure data accuracy, consistency, and redesign data architecture to harmonize sales information pan India. Drive seamless integration across data systems by collaborating closely with technology partners to define and enforce SLAs, timelines, and data flow standards for consistent, high-quality data delivery. Collaborate with local data owners, commercial intelligence teams, and tech partners to optimize data flows, ensure accountability, and embed governance into business processes. Key Responsibilities 1 Master Data Governance. Define and implement data governance frameworks, policies, and standards. · Ensure data ownership, stewardship, and accountability across functions. Monitor data quality KPIs and drive continuous improvement initiatives. 2 Data Transformation · Design and oversee data transformation logic from source to insight. Partner with Tech & Global Data teams to align data architecture with business needs. Ensure scalable and future-ready data models. 3 Business Intelligence Translate business needs into actionable data solutions and dashboards. Ensure UI/UX alignment and user adoption through training and feedback loops. Prioritize initiatives based on impact, feasibility, and strategic alignment. 4 Process Re-engineering Embed SOPs into systems and workflows. Drive change management and ensure seamless handover to development teams. 5 Vendor Management Define and manage vendor SLAs. Establish and maintain effective working relationships with vendors. Ensure vendor deliverables align with business goals and quality standards · Monitor vendor performance and drive continuous improvement. 6 Analytics & Insights Partner with business teams to deliver actionable insights. Leverage predictive models and advanced analytics to support decision-making. 7 Commercial Solutions · Identify and evaluate new data-driven opportunities in the commercial space. Explore emerging technologies and market solutions. 8 Risk & Compliance Proactively manage risks related to data privacy, system dependencies, and performance. Ensure compliance with digital ethics and regulatory standards working closely with Business Applications team. EXPERTISE AND QUALIFICATIONS Key Relationships 1Internal · Tech & Analytics Leadership · Commercial Capabilities (RTM, Revenue Management, BI team Sales Teams · Global Data & Tech Teams 2 External • Product Development & Support Vendors (SFA, DWH, BI) · Data Governance & Integration Partners Knowledge, Skills & Attributes Education level and experience Management graduate in Sales & Marketing · 5+ years in data governance, commercial data, or analytics roles Skills and/or knowledge · Strong understanding of master data principles and governance frameworks. Proficiency in SQL, APIs, and data integration layers. Analytical mindset with commercial acumen. Strong stakeholder management and communication skills. Experience with BI tools and data quality platforms

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