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1. Executive Summary & Strategic Intent
The Proppy Future Founder Fellowship - EIR is a highly selective, six-month immersive program designed to identify and groom the next wave of visionary leaders in proptech. Unlike traditional employment, this is a fellowship for high-potential individuals— regardless of age or background —who demonstrate an unparalleled passion for real estate technology, a founder's mindset, and a relentless hustle.
The program's core philosophy is "Learn by Building." Fellows will be thrust into the heart of Proppy's operations, undergoing a rigorous process of unlearning outdated paradigms and relearning the art of building a scalable, AI-first business. This initiative serves a dual purpose: it accelerates Proppy's own innovation by injecting fresh, diverse perspectives, and it solidifies our position as a thought leader and ecosystem builder in the global proptech space.
2. Program Pillars: The "Unlearn, Relearn, Hustle" Framework
The fellowship is structured around three core pillars, mirroring the journey of a successful founder:
● Pillar 1: Unlearn (Deconstructing Assumptions)
○ Objective: Strip away conventional wisdom about real estate, tech building, and business models.
○ Methodology: Sessions led by the founding team and external experts on "First Principles Thinking," "Why Real Estate is Broken," and "Challenging Incumbents." Critical analysis of failed and succesful proptech ventures.
● Pillar 2: Relearn (Building on First Principles)
○ Objective: Rebuild knowledge with a modern, AI-native, customer-obsessed lens.
○ Methodology: Deep-dive modules on:
■ AI & Data Science in Real Estate: NLP for property search, predictive analytics for valuation, generative AI for content.
■ Product Management for Marketplaces: Balancing supply (Builders) and demand (Homebuyers), liquidity triggers, network effects.
■ Go-to-Market (GTM) in Proptech: Digital customer acquisition, building trust online, B2B2C partnership models.
■ Unit Economics & Fundraising: Understanding CAC, LTV, burn rate; crafting a compelling narrative for investors.
● Pillar 3: Hustle (Execution & Impact)
○ Objective: Translate theory into tangible impact on Proppy's business metrics.
○ Methodology: Fellows will own and drive a critical 0-to-1 project from ideation to launch (e.g., launching a new city, testing a new B2B product for builders, optimizing a key funnel metric including presales to final sales and
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