Product Manager
2 weeks ago
Assistant Product Manager / Product Manager / Senior Product Manager
Domestic Marketing
Working Days: 5 Days WFO with 1st, 3rd & 5th Saturdays
Strategic Planning and Budgeting:
Develop and maintain a rich reserve of market intelligence and competitor knowledge for formulation of marketing strategies.
Attend and network at industry seminars/conferences.
Provide market data to help in estimation of annual market share forecasts.
Brand Planning and Execution:
Prepare an annual brand plan for your brand/s. Create STP for brand/s as per market realities and own expertise.
Plan in-clinic and out-clinic activities for brand/s across short and long term.
Ideate marketing deliverables (Brand communication, advertisements, promotions, brand reminders, etc.) Prepare calendar and content for CMEs, awareness programs, courses, conferences, etc.
Communicate the brand plan and execution strategy to the sales force. Provide training where needed.
Design and implement incentive plan and motivational drives for sales force.
Continuously monitor brand activity and on-ground execution to ensure and report adherence to brand plan (calendar and budget).
Provide on-going customer and market insights to RDPM during the development process.
Recommend product pricing based on market research and competitor analysis.
Provide support in case of objections/queries (check against crm point).
Ensure field force motivation and effectiveness. Leverage all available platforms (sms, app, email, call, etc.) and data sources (tracker, SFA reports, etc.).
Prepare and deliver select training modules at the cycle meetings.
Conduct strategic briefing meeting for sales force.
Customer Relationship Management:
Handle customer queries and complaints (routed via sales). Follow up for delivery of content/material. Business (people & budgets) planning, continuity and improvement:
Ensure personal adherence to work norms and the marketing manual.
Minimum qualification required - Science Graduate
Mandatory qualification - Management Graduate
Minimum years of experience - 3+ years as Product Manager in Product Management Team (We are open for all segments)
Industry - Only Pharmaceuticals
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