Head of Strategy

ROLE MISSION To architect and scale Brilliant Brains’ revenue, profitability, growth infrastructure, and team performance by building a predictable, AI-powered, financially disciplined growth operating system for both the agency and its clients. This is not just a marketing role. This is a Business Growth + Financial Strategy + Team Performance Leadership role. WHAT YOU WILL OWN 1. Agency Growth (Internal) Build and execute the growth roadmap of Brilliant Brains (services, verticals, markets). Develop scalable offers, productized services, recurring revenue models. Drive revenue targets and client value expansion. Lead positioning and market differentiation (AI-first agency). Build partnerships and growth channels. ✅ KPI: Agency revenue growth, ACV, vertical expansion, high-ticket retainers 2. Financial Planning & Profitability Control Own P&L alongside CEO. Design pricing, retainers, and margin safeguards. Allocate resources based on ROI. Ensure every client becomes profitable within 90 days. Prevent scope creep and unprofitable projects. Build financial forecasts and growth models (quarterly). ✅ KPI: Gross profit %, Net profit %, CAC:Revenue, LTV:CAC, Client profitability 3. Full-Funnel Growth System (Clients + Agency) Architect 90-day and 12-month growth plans. Build end-to-end funnels: Awareness → Acquisition → Conversion → Retention → Advocacy. Standardize experimentation frameworks (offers, creatives, funnels). Integrate AI into performance, creative, lead handling, automation. Ensure result improvement month-over-month. ✅ KPI: ROAS, CAC Reductions, LTV Increase, CVR Uplift, NRR (Net Revenue Retention) 4. Team KPI Ownership & Accountability Define success metrics for each department. Build KPI dashboards and performance scorecards. Conduct weekly performance reviews with department heads. Fix bottlenecks, coach leaders, improve output quality. Create a high-performance culture with accountability. ✅ KPI: KPI Hit Rate %, SLA adherence, Output quality, Velocity of execution 5. Cross-Department Alignment (Strategy → Execution) Translate business goals into execution plans. Ensure Performance, Creative, Tech, CRM, SEO, and Sales follow ONE roadmap. Implement growth operating cadence (WBR, MBR, QBR). Eliminate silos and accelerate execution. ✅ KPI: Time-to-execution, Cross-functional efficiency, Clarity of ownership 6. AI, Automation & Innovation ·      Infuse AI across media buying, creative, analytics, CRM, operations. ·      Build AI agents and automation workflows. ·      Develop proprietary systems and frameworks as competitive moat. ·      Drive continuous testing and innovation culture. ✅ KPI: AI adoption rate, cost/time savings, performance uplift 7. Client Strategy & Advisory ·      Act as strategic growth partner to founders and CMOs. ·      Lead quarterly business reviews with roadmap and ROI clarity. ·      Move clients from “execution retainers” to “strategic growth retainers.” ·      Increase client lifetime value and retention. ✅ KPI: Client retention %, Upsell revenue, NPS score WHO YOU ARE (Ideal Profile) ✅ 5+ years in digital growth, performance marketing, or strategy ✅ Have scaled multiple brands or portfolio accounts ✅ Strong P&L ownership and financial acumen ✅ Expert in funnels, paid growth, CRO, CRM, and AI-driven automation ✅ Exceptional strategist AND execution orchestrator ✅ Comfortable advising C-level founders ✅ Proven leadership of cross-functional teams ✅ Data-driven, commercially sharp, highly accountable ✅ Obsessed with performance, systems, and scale BONUS IF YOU HAVE: ✅ Agency leadership / Consulting experience ✅ Built growth frameworks or playbooks before ✅ Worked with AI / marketing automation ✅ Launched new service lines or verticals ✅ Built a high-performance culture