Dataflo | Product Marketer | tamil nadu
2 weeks ago
We are building a new AI-powered SaaS product that enhances business finance and operations management with intelligent tools for document management, financial analytics, and accounting, improving efficiency, decision-making, and collaboration.
We are an early-stage startup with high growth potential in the near term. Our team is passionate about creating exceptional experiences and ensuring our customers achieve their business goals through our platform.
What’s the Opportunity?
We're looking for an experienced Product Marketer who thrives in a fast-paced startup environment. This role focuses on crafting and executing the strategy, positioning, and promotion of our product to ensure it resonates with its target market and stands out among competitors.
At our company, adaptability and drive are essential. We need someone who owns Product Marketing with relentless energy and a results-driven mindset. You'll take full ownership of marketing initiatives, working proactively and iteratively to achieve impactful outcomes.
If you’re looking for a role where you can clock out at 5 PM, this isn’t the place for you. We’re a team that embraces change, moves quickly, and is dedicated to pushing boundaries to see results. If that excites you, we want to hear from you
Responsibilities:
Product Positioning & Messaging: Develop clear, compelling messaging and unique selling propositions (USPs) that differentiate the product and resonate with target audiences.
Market Insights & Competitive Analysis: Conduct market research to understand customer needs, behaviors, and trends, and analyze competitors to identify unique product differentiators and market opportunities.
Go-to-Market Strategy (GTM): Strategize and execute product launches, ensuring cross-functional alignment with sales, product, and customer success teams for seamless execution.
Content Development: Own the website, ensuring it serves as a powerful marketing and educational tool. Create and manage impactful content, BOFU blogs, product decks, case studies, feature pages, help articles, knowledge base content, videos, and other resources to convey the product's value, drive engagement, and support the customer journey.
Sales Enablement: Equip sales teams with tools, guides, and training materials to effectively communicate product benefits, address customer pain points, and close deals.
Product Launches: Develop process for product launches including new products, features & services. Increase outcomes from product releases by building launch predictability, programmatic processes and governing the process cross-functionally.
Product Adoption & Engagement: Lead initiatives to drive product adoption, including creating in-app product tours, onboarding flows, and targeted campaigns to enhance user engagement.
Collaboration & Alignment: Work closely with sales, product, and customer success teams to ensure cohesive marketing strategies that align with business goals and drive growth.
Performance Monitoring & Optimization: Track and analyze product adoption, lead generation, and customer feedback, using data to iterate and improve strategies.
Customer Advocacy: Collaborate with customer success teams to develop customer stories and case studies that highlight product impact and drive trust in the brand.
Requirements:
2-3 years of experience as a Product Marketer in a SaaS company is a must. No more than 6 years of overall experience.
Excellent communication and authoring abilities—capable of creating memorable, tailored messages.
Should understand SaaS business models, go-to-market (GTM) strategies, PMM and ICP persona wireframes
Must be hands-on with content writing, executing product marketing and sales enablement collaterals (Thought leadership articles, Knowledge base, white papers, ebooks, case studies, etc.)
Adept in using data analytics tools to gauge performance and gauge engagement.
An individual who can operate independently and adjust to a fast-paced work environment.
Influencers with the ability to collaborate effectively across organisational levels and functional boundaries.
Go getter, experienced in driving and launching GTM programs/campaigns.
What’s In It for You?
Exceptional Opportunities: We prioritise the growth and development of our team members. You will continuously learn and evolve, regardless of your prior experience, working alongside founders with extensive experience in building successful B2B SaaS startups.
Outstanding Team: Join a high-performing, empathetic, and curious team that places customers at the heart of everything. Discover more about our team on our LinkedIn page.
Dynamic Culture: Embrace an open, fun, and innovative startup environment that empowers you to tackle significant challenges with the freedom to think creatively.
Career Growth: If you’re looking for rapid career advancement, Dataflo is the place to be.
Meaningful Impact: Be part of a passionate, global team in a fast-paced, growth-oriented setting. Our work philosophy emphasizes ambition, ownership, and proactive action.
Competitive Rewards and Benefits: Enjoy a competitive salary, flexible leave policy, free meals, health insurance, term insurance and more
Join us at Dataflo and help shape the future of business finance with impactful content that makes a difference
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