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Brand Expert

2 weeks ago

Jaipur, India Genix Entertainment Full time

About us Genix Entertainment is a Jaipur-based digital marketing agency dedicated to helping Indian brands grow through impactful campaigns, engaging content, and smart digital strategies. We partner with clients across entertainment, e-commerce, healthcare, and travel industries to deliver measurable results. Plan, manage, and optimize high-performing campaigns on Meta (Facebook & Instagram) and Google Ads (Search, Display, YouTube). Run A/B tests for creatives, copy, and targeting to improve performance. Monitor campaign budgets, ROI, and other key performance metrics. Collaborate with creative and content teams to guide ad visuals and messaging. Analyze data and performance trends to identify growth opportunities. Stay updated with the latest features, trends, and policy changes across both platforms. Solid hands-on experience in Meta Ads Manager and Google Ads platforms. Strong understanding of metrics like ROAS, CTR, CPC, CPA, and audience funnels. Experience with scaling campaigns and managing high ad spends. Good command of analytics tools like Google Analytics, Meta Events Manager, and tracking setup. Ability to analyze data and apply learnings to improve results. Deeper insights into running full-funnel campaigns across both platforms. Strong understanding of budget management, creative testing, and performance scaling. Hands-on experience in analyzing data and making data-backed decisions.