Marketing, Sales

2 weeks ago


Bangalore, India Sustainability Economics.ai Full time

Position Title: Go-To-Market (Sales) Associate   Sustainability Economics.ai is a global organization, pioneering the convergence of clean energy and AI, enabling profitable energy transitions while powering end-to-end AI infrastructure. By integrating AI-driven cloud solutions with sustainable energy, we create scalable, intelligent ecosystems that drive efficiency, innovation, and long-term impact across industries. Guided by exceptional leaders and visionaries with decades of expertise in finance, policy, technology, and innovation, we are committed to making long-term efforts to fulfil this vision through our technical innovation, client services, expertise, and capability expansion. We are looking for a GTM (Go-To-Market) Associate to support the launch and market expansion of our AI-driven clean energy solutions. This role will work with the marketing team to drive lead generation, customer acquisition, and strategic positioning. The ideal candidate should thrive in a fast-paced environment and have 2+ years of experience in GTM strategy, market research, and sales execution , preferably within the AI, clean energy, or B2B SaaS industries.    Market Intelligence & Entity Mapping : Identify, capture, and maintain an updated database of key entities across the clean energy ecosystem — including renewable developers, utilities, industrial consumers, government agencies, financial institutions, and technology providers. Stakeholder Research & Outreach Strategy : Analyze stakeholder groups to determine the most effective channels for engagement. Recommend outreach strategies that align with Sustainability Economics.ai’s clean energy mission — including policy, industry, and investor audiences.  Research, evaluate, and recommend the most impactful digital and social media platforms (e.g., LinkedIn , X/Twitter , Energy Central , Cleantech Forum , and Industry Associations ) for targeted engagement and brand positioning. Build a content-distribution framework to reach potential partners and decision-makers.  Develop structured outreach lists and assist in coordinating communication campaigns across platforms.  Cross-Team Collaboration : Collaborate with marketing, partnerships, and research teams to align captured data and outreach activities with broader campaign objectives and regional expansion strategies.  Performance Tracking & Reporting : Create reports and dashboards tracking outreach impact, engagement metrics, and platform effectiveness to refine future GTM strategies.  Bachelor's or master's degree in business , Marketing, or a related field .  A satisfactory experience in GTM strategy, business development, or sales within the AI, clean energy, or B2B SaaS sectors.  Preferred Experience   Background in market research, business development, or sales enablement , with a focus on technology or sustainability sectors.  Experience working in high-growth, fast-paced environments where adaptability and proactive engagement are key.  Hands-on experience using Apollo.Exposure to ActiveCampaign or similar CRM/marketing automation platforms for campaign execution and stakeholder engagement.  Strong understanding of go-to-market (GTM) planning , lead qualification , and stakeholder segmentation .  Proficiency in data-driven outreach tools (e.g., Apollo, RocketReach) and CRM systems (e.g., ActiveCampaign, HubSpot, or Salesforce).  Build Strategic Connections: Help create meaningful relationships with stakeholders through research-driven outreach, thought leadership, and targeted campaigns.  Translate market intelligence into clear, data-backed recommendations that guide decision-making and future GTM strategies.  Champion Brand Visibility: Elevate Sustainability Economics.ai’s presence on the right digital and social platforms — ensuring our message resonates with investors, partners, and customers.  Contribute to growth metrics by improving lead quality, stakeholder engagement, and conversion outcomes.  Strong analytical and research skills with the ability to translate data into actionable GTM insights.  Startup DNA → bias to action, comfort with ambiguity, love for fast iteration, and flexible and growth mindset. A chance to leave your mark at the intersection of AI, marketing, and sustainability .         



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