CRM Strategy and Email Marketing Specialist
2 months ago
Indiginus specializes in delivering a productized service for the online marketing of fundraisers, with a vision to build a product for fundraising marketing. Indiginus was founded by Nish Bhutani, former SVP at NASDAQ-listed CNET in San Francisco, and formerly on the executive team and board of Lovefilm, the Netflix equivalent for Europe, which was sold to Amazon.
At Indiginus, we have worked with clients across industry verticals and around the globe, including US-based Riaz Capital, American India Foundation, Cambrian Asset Management, RUME, MDSV Capital, and, Field Intelligence.
Our fundraising marketing service targets US clients in verticals such as real estate, crypto funds, and non-profits. We recently helped SF Bay-Area-based Riaz Capital raise $125 million for its housing fund, with Indignus’s marketing influencing the majority of the fundraising, and 25% of funds raised being directly attributable to digital acquisition. We are now in the process of productizing this offering.
We are a small but growing and highly capable team that is committed to delivering quality work, being on the cutting edge and to always keep learning.
WHY JOIN US?
At Indiginus, we do things a tad differently. Like the saying “The real competitive advantage in any business is one word only, its people”, we are always on the lookout for people who will work well within the team, while also keeping us improving and changing. There is zero corporate nonsense and no old-school hierarchy. Instead we work as a flat and closely knit team with a culture that we take pride in.
Find out what it’s like to work with us - Delhi
ROLE TITLE
CRM Strategist and Email Marketing Specialist
PRIMARY GOAL
Develop and execute effective CRM and email marketing campaigns for our clients assisting our CRM and Email Marketing Manager.
Understand client’s business goals and target audience, to craft strategies that deliver measurable results with a deep understanding of email marketing best practices, CRM systems, and data analytics.
RESPONSIBILITIES
CRM Strategy Development:
Collaborate with the Project Lead and clients to define CRM strategies that align with their business objectives.
Analyze client data to segment audiences and tailor messaging for maximum impact.
Develop customer journey maps and identify opportunities for engagement and conversion.
HubSpot Management:
Develop, administer, and manage the HubSpot CRM platform, ensuring it meets business requirements.
Configure and customize HubSpot to optimize workflows, reporting, and integrations.
Provide training and support to team members on HubSpot usage and best practices.
Email Marketing:
Create and execute email marketing campaigns from concept to deployment.
Craft compelling email copy and design templates that resonate with target audiences.
Monitor email deliverability and optimize email send practices.
A/B test email campaigns to improve open rates, click-through rates, and conversion rates.
Market Analysis:
Stay updated on industry trends, emerging technologies, and best practices related to CRM, Salesforce, and email marketing.
Conduct research to identify market dynamics, competitive landscapes, and potential opportunities for innovation.
Data Analysis:
Analyze campaign performance and customer data to derive actionable insights.
Use data to refine and optimize CRM and email marketing strategies continuously.
Automation and Personalization:
Implement marketing automation workflows to nurture leads and improve customer retention.
Personalize email content and offers based on customer behaviors and preferences.
Client Collaboration:
Maintain regular communication with clients to provide updates on campaign performance and recommendations for improvement.
Be responsive to client requests and adapt strategies based on client feedback.
Project Management:
Manage collaboration with vendor companies, team members and clients
Create, edit, manage and organize tickets on project management tools like Asana and ClickUp to effectively manage timelines, projects and deliverable deadlines.
QUALIFICATIONS
Overall 4 - 6 years of experience in CRM and Email Marketing Management
Proficiency in CRM platforms such as HubSpot is mandatory.
Hubspot certification is preferred.
Experience with Microsoft Excel (vlookups and pivot tables) and HTML basics
Hands-on experience with Email Marketing and CRM tools like Hubspot.
Excellent team player with experience in working with the US clientele is mandatory
Very strong interpersonal, presentation, and communication skills.
Must be a self-starter with good time/project management skills
Exceptionally well organized with strong attention to detail.
Critical thinker with analytical and problem-solving skills.
Strong logical reasoning skills and out-of-the-box solutions
An affinity for new technologies and platforms with an ability to implement them in relation to business problems
Highly perceptive and adaptable to different situations.
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Crm strategy and email marketing specialist
2 months ago
Mumbai, India Indiginus Full timeABOUT US Indiginus specializes in delivering a productized service for the online marketing of fundraisers, with a vision to build a product for fundraising marketing. Indiginus was founded by Nish Bhutani, former SVP at NASDAQ-listed CNET in San Francisco, and formerly on the executive team and board of Lovefilm, the Netflix equivalent for Europe, which...
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mumbai, India Indiginus Full timeABOUT USIndiginus specializes in delivering a productized service for the online marketing of fundraisers, with a vision to build a product for fundraising marketing. Indiginus was founded by Nish Bhutani, former SVP at NASDAQ-listed CNET in San Francisco, and formerly on the executive team and board of Lovefilm, the Netflix equivalent for Europe, which was...
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Crm strategy and email marketing specialist
2 months ago
Mumbai, India Indiginus Full timeABOUT USIndiginus specializes in delivering a productized service for the online marketing of fundraisers, with a vision to build a product for fundraising marketing. Indiginus was founded by Nish Bhutani, former SVP at NASDAQ-listed CNET in San Francisco, and formerly on the executive team and board of Lovefilm, the Netflix equivalent for Europe, which was...
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CRM Strategy and Email Marketing Specialist
2 months ago
Mumbai, India Indiginus Full timeABOUT US Indiginus specializes in delivering a productized service for the online marketing of fundraisers, with a vision to build a product for fundraising marketing. Indiginus was founded by Nish Bhutani, former SVP at NASDAQ-listed CNET in San Francisco, and formerly on the executive team and board of Lovefilm, the Netflix equivalent for Europe, which...
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mumbai, India Indiginus Full timeABOUT US Indiginus specializes in delivering a productized service for the online marketing of fundraisers, with a vision to build a product for fundraising marketing. Indiginus was founded by Nish Bhutani, former SVP at NASDAQ-listed CNET in San Francisco, and formerly on the executive team and board of Lovefilm, the Netflix equivalent for Europe, which...
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Mumbai, India Indiginus Full timeABOUT USIndiginus specializes in delivering a productized service for the online marketing of fundraisers, with a vision to build a product for fundraising marketing. Indiginus was founded by Nish Bhutani, former SVP at NASDAQ-listed CNET in San Francisco, and formerly on the executive team and board of Lovefilm, the Netflix equivalent for Europe, which was...
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CRM Strategy and Email Marketing Specialist
7 days ago
Mumbai, India Indiginus Full timeABOUT USIndiginus specializes in delivering a productized service for the online marketing of fundraisers, with a vision to build a product for fundraising marketing. Indiginus was founded by Nish Bhutani, former SVP at NASDAQ-listed CNET in San Francisco, and formerly on the executive team and board of Lovefilm, the Netflix equivalent for Europe, which was...
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mumbai, India Indiginus Full timeABOUT USIndiginus specializes in delivering a productized service for the online marketing of fundraisers, with a vision to build a product for fundraising marketing. Indiginus was founded by Nish Bhutani, former SVP at NASDAQ-listed CNET in San Francisco, and formerly on the executive team and board of Lovefilm, the Netflix equivalent for Europe, which was...
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Mumbai, India Indiginus Full timeABOUT USIndiginus specializes in delivering a productized service for the online marketing of fundraisers, with a vision to build a product for fundraising marketing. Indiginus was founded by Nish Bhutani, former SVP at NASDAQ-listed CNET in San Francisco, and formerly on the executive team and board of Lovefilm, the Netflix equivalent for Europe, which was...
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