Social media associate

2 days ago

Mumbai, India Filter Coffee Full time

Social Media/Growth About Filter Coffee Filter Coffee is a new age research and media company that’s on a mission to make business news fun and inspiring for young readers in India.  Our first product is a daily newsletter that covers the hottest and the latest in global business and technology, and goes out to thousands of subscribers every day.  We’re based in Mumbai. We’re advised by some of the most successful entrepreneurs, investors, analysts from India and around the world. Role Summary As a Senior Social Media Associate you will be the voice of Filter Coffee on X, Linked In, and Instagram, you'll translate our business insights into compelling, shareable content. Collaborating with the editorial team, you'll craft and execute a social media strategy that adapts newsletters and articles for platform-specific audiences. This includes creating content, engaging with the community, tracking analytics, and staying ahead of digital trends. Additionally the role combines business acumen with a deep understanding of social media dynamics and how young India consumes content. Strong communication skills and a flair for simplifying complex market insights are essential. Expected Responsibilities: Develop, curate, and manage content to be published (images, video, and written) across social media platforms. Assist in creating a comprehensive social media strategy that aligns with our brand identity. Be creative. Be bold. How can we best surface insights? How can we stand out from the crowd?  Monitor and engage with people on social platforms, respond to comments and messages, and foster positive relationships. This is a great opportunity to build a network, be visible, and polish your copywriting skills.  Track, analyze, and report on social media metrics to evaluate the effectiveness of campaigns and strategies. Stay informed about industry trends, best practices, and emerging social media platforms to ensure our strategy remains relevant and innovative. Expected Skills: Bachelor’s degree in Marketing, Communications, Engineering, or a related field. Proven experience in social media management, preferably for a high growth company, or the experience of running a thriving and cool social media profile Excellent written and verbal communication skills, and the ability to use state of the art tools like Chat GPT, Claude, efficiently. Ability to think creatively around the most basic and boring concepts.  Ability to work independently and collaboratively in a fast-paced environment. Familiarity with graphic design tools (e.g., Canva, Figma) In addition to a fulfilling and challenging role, Filter Coffee offers you An active role in crafting a voice within the biz-news space in India. Our team on average bangs out 1,000-1,500 words a day for some of the brightest minds in Indian business. Ground level view of building within India’s nascent yet buzzing media space Move at 10x faster speeds than other traditional media companies Build a high-trust brand for young millennials and Gen Z in India Impact from day 1. We expect you to be a learning resource for the broader team and our reader base Our People & Culture Be super obsessed about ensuring reader satisfaction (We are here because of our readers, and will be here only if we serve them well) Respect your work, your team, your co-workers and our readers (The only way to get respect is to give it first) Speed is all that matters. Create right and create faster (You either help the team move ahead fast, or you slow it down. We prefer the first.) Humility & politeness over arrogance & over-confidence (If you are the smartest one in the room, bring up others to speed. We are here to serve our readers, not to prove a point.) Quality over quantity (It's fine if you pick up fewer stories, but do them exceedingly well.) Make your hands dirty irrespective of who you are (Everyone contributes to content, from editing to social media.) Talent and Competency over Credentials (Skills are more important than Credentials, we learned it all the hard way with life & experiences.) Entrepreneurial, ownership driven and disciplined (We trust you to help us gain and retain the trust of our readers and stakeholders) Less words, more action (Believe in something? Show it by doing things. Not just by talking about it) Flat hierarchy with open culture & conversations (You are among all of us, and we all are with you) Passionate about the content you create (Do it because you're passionate about it, not because it's your job.) Filter Coffee is an equal opportunity employer Location: Mumbai (Borivali East) This is a work from office opportunity and not a hybrid or remote role. If you wish to join us, email us your resume on

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