Data Implementation Lead

7 days ago

Bangalore, India OGS Full time

Omnicom Global Solutions (OGS) is an agile innovation hub of Omnicom Group, a leading global marketing and corporate communications company. Guided by the principles of Knowledge, Innovation, and Transformation, OGS is designed to deliver scalable, customized, and contextualized solutions that meet the evolving needs of our Practice Areas within Omnicom. OGS India plays a key role for our group companies and global agencies by providing stellar products, solutions, and services in the areas of Creative Services, Technology, Marketing Science (Data & Analytics), Advanced Analytics, Market Research, Business Support Services, Media Services, and Project Management. The first and largest global patient engagement agency, innovating direct-to-patient marketing since 2001. Our core business focuses on partnering with biotech and pharma brands to connect with real patients and caregivers to design and implement direct-to-patient initiatives. Whether we’re building connections between brands and their patients or crafting compliant, patient-facing communications, we create content that enlightens and empowers. No other agency has made a bigger impact on the lives of patients around the world. As one of the largest and most specialized global healthcare networks, we’re dedicated to building the ideas and solutions of tomorrow. Your career here is about growth, impact, and the chance to shape the future of healthcare. The Data Analytics Reporting Lead will play a key role in providing campaign analytics to help Snow’s healthcare clients make informed marketing decisions, measure program success, and tell a business impact story. ~ This position will support the development and communication of key metrics & analysis for Snow’s omnichannel direct-to-patient marketing programs which may include direct mail, email, live events, call centers, mentor programs, texting, digital media, and social media. ~ The Data Analytics Reporting Lead reports to Strategy and Insights leadership. The Data Analytics Reporting Lead must be able to perform the following essential duties and functions: ~ Export, consolidate, and analyze data sets from multiple marketing/database platforms. ~ Audit data for consistency, accuracy, completeness, and regulatory adherence. Identify key insights and make strategic recommendations based on findings from data analysis. ~ Utilize excellent writing skills and independent judgment to condense information quickly and present analysis and conclusions in an efficient, logical manner. Must be able to utilize discretion and judgment and think through the lens of what clients and accounts need. ~ Independently produce weekly/monthly/quarterly/EOY & ad hoc reports and dashboards to tell the story of a campaign effectively and efficiently with minimal oversight and errors. ~ Generate insightful visualizations to depict trends in data and inform recommendations. ~ Demonstrate a holistic understanding of both multi- and omnichannel marketing strategies by guiding their implementation to optimize engagement and increase audience retention. ~ Partner with key internal stakeholders, including

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