Ajo senior consultant

6 days ago


Chennai, India Tata Consultancy Services Full time

About the RoleResponsibility of / Expectations from the Role- Configure and manage Adobe Experience Platform (AEP) data sources, including Real-Time Customer Profiles (RTCP), XDM schemas, and datasets.- Design and implement segmentation and personalization strategies for targeted customer experiences.- Deploy, configure, and optimize all Adobe Journey Optimizer (AJO) features and capabilities.- Create and manage real-time offers and event-driven customer journeys across multiple channels using AJO.- Collaborate with stakeholders and product owners to understand business requirements and deliver high-quality technical solutions.- Work with cross-functional teams to execute campaigns, journeys, and offers with customization.- Contribute to solution design, ensuring standardization, reusability, and innovative approaches.- Build and optimize multi-channel journeys, including event-driven, real-time, and scheduled workflows.- Manage database structures, create or extend profile tables, and import external data as needed.- Develop audience segmentation based on profiles and events for personalized messaging and activations.- Design recurring, nurture, and cross-channel campaigns (email, SMS, push notifications, social).- Implement cross-channel integrations and configure AJO installations using Java Script and API (SOAP).- Create subscription/unsubscription and survey web pages.- Configure and develop complex reports based on client requirements.Qualifications- Bachelor's degree- Proficient in Microsoft Office- Strong communication and presentation skills- Ability to work in a high-paced environment and manage multiple projectsRequired Skills- Proficient in SQL Server or similar- HTML5, CSS, and Java Script- Skilled in troubleshooting offers and email deliveries using PQL and HTML- Hands-on experience in making and managing REST API calls- Strong knowledge of Adobe Experience Platform (AEP), including XDM, RTCP, and data ingestion- Practical experience integrating Adobe Experience Cloud products with upstream and downstream systems using AEP/AJO- Extensive hands-on experience with Adobe Journey Optimizer (AJO), including campaign setup and workflow development- Familiarity with other campaign tools such as Adobe Campaign, Marketo, SFMC, and UNICA- Experience with Adobe products like Target, Analytics, and AEMPreferred Skills- AJO and AEP certifications preferred


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