Performance Marketing Manager

WHO WE ARE  We’ve been obsessed with brains. We believe everyone deserves a sharper, healthier mind. More than 100 million people turn to Lumosity to boost focus, strengthen memory, and think faster — making brain training part of their everyday lives. We also support the Human Cognition Project, collaborating with over 90 university partners to advance research in cognitive training.  We’re here to do the best work of our lives — building products that make minds sharper and healthier. Join us and help shape the future of brain health.  WHAT WE’RE LOOKING FOR  We are looking for a seasoned performance marketer who thrives in a fast-paced, data-driven environment. You will take ownership of our paid marketing strategy, execution, and optimization across platforms such as Facebook, Google Ads, and display networks. This role requires a mix of analytical acumen, creative problem-solving, and hands-on campaign management. You will have the freedom to experiment, iterate, and scale successful strategies while managing a substantial budget to drive profitable growth. Additionally, you will be responsible for driving performance marketing for a globally known brand, ensuring we reach and engage audiences effectively at scale. KEY RESPONSIBILITIES Lead and manage paid marketing campaigns across multiple channels, with a focus on Facebook/Instagram and Google Ads, while testing new and emerging growth platforms. Develop and execute performance marketing strategies to drive user acquisition and long-term sustainable subscription revenue growth. Identify and expand key audience segments using data-driven insights. Directly execute optimizations on ad creative, targeting, and bidding strategies through structured testing and iteration. Monitor campaign performance, analyze subscription metrics (CAC, LTV, trial-to-paid conversion, churn, retention cohorts, renewal rates, ROAS), and translate learnings into actionable improvements. Collaborate closely with product, business and analytics teams to align performance marketing with broader company goals. Manage and forecast budgets effectively, ensuring spend efficiency and strong ROI. Stay ahead of industry trends, platform changes, and emerging performance marketing practices. WHO YOU ARE 5-8 years of experience in performance marketing, with hands-on expertise in Display advertising - Google Ads and Facebook/Instagram advertising. Engineering/MBA degree from a top college. Hands-on experience managing and scaling high-budget campaigns in subscription-based businesses; deep understanding of subscription growth levers (e.g., trials, retention cohorts, paywall optimization). Strong analytical and data-driven mindset, with the ability to turn insights into strategies. Self-starter who thrives in ownership, decision-making, and execution with minimal supervision. Customer empathy and a strong grasp of audience behavior, ad platform dynamics, and market trends. Excellent communication and collaboration skills across teams and departments. Previous experience driving performance marketing for a global brand is a strong plus. Comfortable being hands-on with campaign setup, optimization, and reporting (no direct reports until we reach a specific scale) WHAT WE OFFER  The excitement and flexibility of an early-stage startup with the stability of a mature business  Competitive salary and equity packages  AI is in our DNA. From Cursor to ChatGPT, v0 to Claude, we use cutting-edge tools to focus on the things that matter  Hybrid work model: 3 days a week in office, designed for deeper collaboration and the fun of working side-by-side. Expect spontaneous whiteboard sessions, team lunches, and regular board-game hangouts  Flexible paid time off  Comprehensive, company-sponsored medical insurance (including spouse, children and parents/in-laws)  Annual learning stipend for courses, books, and upskilling  Office commute expense reimbursement and a location just a short walk from the nearest metro  Set in a lively neighborhood with plenty of cafés and hangout spots to explore after work  Monthly fitness/wellness reimbursements  Catered lunches and a fully stocked pantry — complete with the real MVP: strong South Indian filter coffee. And a library nook stacked with books you’ll actually want to read  Free Lumosity Family subscription — finally, a way to settle once and for all who’s the real genius in the family Please also fill in the google form below to complete the application.