Rural Demand Generation Specialist

1 day ago

Anand, Gujarat, India beBeeGrowth Full time ₹ 18,00,000
Job Opportunity

Our team is seeking a seasoned Growth Strategist to spearhead rural marketing and demand generation initiatives.

  • Conduct thorough data analysis to identify growth opportunities across farmers, labor contractors, and buyers.

  • Develop an experimentation framework: design A/B tests for vernacular WhatsApp flows, landing pages, and offers.

  • Implement robust attribution and tracking systems across CRM, UTMs, and campaign tagging.

  • Design and optimize campaigns across various channels, including WhatsApp, IVR, SMS, Meta Ads, YouTube, and rural influencers.

  • Own the development of lifecycle journeys: onboarding, engagement, retention, and win-back strategies.

  • Automate personalized flows via CRM tools, Meta Business Suite Partners, and WhatsApp integrations.

  • Build vernacular retargeting and audience segmentation strategies.

  • Develop activation playbooks for mandis, SHG meetings, farmer days, and village events.

  • Launch referral and ambassador programs for farmers and mukkadams.

  • Manage vernacular WhatsApp, Telegram, and Facebook groups as micro communities of trust.

  • Design physical kits and grassroots activations to reinforce brand credibility.

  • Build and maintain a messaging library for different regions, crops, and user cohorts.

  • Create farmer-facing videos, WhatsApp campaigns, brochures, and case studies.

  • Collaborate with agronomy experts to transform technical PoPs into easy-to-use narratives.

  • Empower field officers with content packs in local languages.

  • Define a rural-first SEO strategy with vernacular keywords, farmer FAQs, and local business listings.

  • Establish content engines (articles, videos, reels) that attract inbound demand for advisory and marketplace services.

  • Lead a distributed team of vernacular writers, translators, and editors.

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