Data-Driven Marketing Strategist
1 day ago
We are looking for an innovative Data-Driven Marketing Strategist to join our mDSP Growth team.
The Growth team is responsible for developing and executing advanced growth strategies to help mobile companies worldwide achieve their goals by iterating and conducting A/B experiments on key campaign components such as audiences, creatives, and more.
With experience working on the advertiser side, DSP, or similar, this role offers a unique opportunity to implement your knowledge while learning how the industry works.
This team collaborates closely with Sales/CS to operate the business and execute each campaign by leveraging our technology in the best possible way. Our primary goal is to deliver outstanding results for our customers.
Key Responsibilities:- Plan, execute, and optimize mobile marketing campaigns using mDSP's ML programmatic tools.
- Work alongside the Customer Success Manager to understand customers' businesses and goals, ensuring mDSP campaigns align with those. Design and implement strategies to retain and grow customers.
- Provide regular feedback on campaign performance and key actionables to communicate to the customer.
- Extract and manipulate data, creating actionable recommendations for business decisions. This includes publishers, verticals, creatives, and internal workflow optimization through data insights.
- Troubleshoot level-1 technical problems and work cross-functionally with revenue and technical teams to ensure proper campaign management outcome.
Salary up to ₹10,00,000 per annum
This is not an exhaustive list. At mDSP, we believe in autonomy, so we look for smart individuals who see opportunities for improvement and are proactive enough to make it happen.
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