Strategic Marketing Professional

6 days ago

Malappuram, Kerala, India beBeeCampaign Full time ₹ 80,00,000 - ₹ 1,20,00,000
Job Title: Campaign Strategist

As a key player in our marketing team, you will be responsible for conceiving, planning, and executing multi-channel campaigns that captivate customers across various touchpoints. You will oversee end-to-end campaign workflows, including targeting, segmentation, and personalization, to deliver impactful results.

Main Responsibilities:
  • Campaign Management & Execution
  • Create and deploy multi-channel campaigns (Email, SMS, Push, Direct Mail, In-App) using Adobe Campaign.
  • Manage recurring and ad-hoc campaigns with proper audience targeting rules and testing scenarios.
  • Set up and manage suppression, seed lists, and ensure compliance with opt-in/opt-out rules.
Segmentation & Targeting
  • Develop customer segments using Adobe Campaign's data model and query capabilities (SQL).
  • Leverage behavioural, transactional, and demographic data to build targeted lists.
Personalization & Templates
  • Configure personalization blocks, dynamic content, and message templates.
  • Collaborate with creative teams to build responsive, personalized email templates.
Campaign Optimization & Reporting
  • Monitor campaign performance (delivery, open rates, click-throughs, conversions).
  • Conduct A/B testing and provide insights for optimization.
  • Generate campaign reports and dashboards for stakeholders.
Cross-Functional Collaboration
  • Partner with data, analytics, and IT teams to ensure smooth campaign execution.
  • Work with marketing stakeholders to translate business requirements into technical campaign setups.

Key Requirements:

  • Minimum 3 years of experience in Adobe Campaign (Classic/v8) campaign execution and management.
  • Strong knowledge of email marketing best practices (deliverability, compliance, CAN-SPAM, GDPR).
  • Experience with SQL and JavaScript for segmentation and audience building.

Desirable Skills:

  • Experience with Adobe Experience Cloud products (AEP, Journey Optimizer, Adobe Analytics, Adobe Target).
  • Knowledge of HTML, CSS, JavaScript for email template troubleshooting.

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