Lead Branding Specialist

1 week ago


Vijayawada, Andhra Pradesh, India beBeeDesigner Full time ₹ 15,00,000 - ₹ 25,00,000

We are seeking a seasoned Visual Designer to lead the visual identity of our fast-growing beauty brand.

The ideal candidate will create premium designs that connect with consumers and build brand loyalty across all touchpoints.

  • Create end-to-end design solutions for packaging, digital campaigns, website creatives, and offline collateral.
  • Develop and maintain a consistent brand identity across all consumer touchpoints.
  • Design social media content, ad creatives, landing pages, emailers, and influencer kits.
  • Collaborate with product and marketing teams to bring campaigns to life with compelling visuals.
  • Translate consumer insights and brand strategy into innovative design concepts.
  • Mentor junior designers and freelancers; provide creative direction and feedback.
  • Stay up-to-date on design, beauty, and D2C trends to keep the brand fresh and competitive.

Become part of a dynamic team that brings creativity and innovation together.

You'll be responsible for:

Key Responsibilities:
  • Main idea development, layout creation, typography, color palettes
  • Social media, ad campaign, landing page, and influencer kit design
  • Visual storytelling, creating user experiences, strategic thinking
  • Content creation for various channels, meeting brand guidelines
  • Working closely with other departments to drive results

To succeed in this role, you should have:

Requirements:
  • 4-6 years of experience as a Graphic Designer, at least 2 years in a senior or lead role
  • A strong portfolio showcasing branding, packaging, and digital campaign design
  • Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign); bonus if you know Figma/Canva
  • Experience designing for D2C, beauty, fashion, or lifestyle brands
  • The ability to balance creativity with commercial goals
  • A strong eye for detail, excellent communication and collaboration skills


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