Senior Media Buyer – Search Arbitrage Specialist

1 week ago


Shimoga, Karnataka, India beBeePerformance Full time ₹ 1,50,00,000 - ₹ 2,50,00,000

Driving Performance in Search Arbitrage

We're seeking a results-driven Senior Media Buyer to lead search arbitrage and meta execution campaigns. The ideal candidate will have hands-on experience in managing paid media campaigns and a solid understanding of performance marketing metrics and traffic monetization strategies.

Campaign Execution
  • Plan, launch, and scale Meta (Facebook/Instagram) ad campaigns for search arbitrage funnels.
  • Set up campaigns with advanced targeting, custom audiences, pixel events, and conversion tracking.
  • Optimize Meta campaigns for CPC, CTR, and ROI, ensuring the lowest cost per conversion while maximizing revenue from search feeds.
Search Arbitrage & Monetization
  • Drive traffic to monetized landing pages using Meta, Taboola, Outbrain, Google Ads, etc.
  • Work with feed providers to align campaign traffic sources and maximize EPC.
  • Balance arbitrage economics: cost of acquisition vs. revenue from search feeds.
Optimization & Analysis
  • Conduct daily performance reviews, optimizing bids, creatives, placements, and audiences.
  • Perform A/B testing for creatives, landing pages, and feed response.
  • Track and analyze performance using ClickFlare, Voluum, Google Analytics, and internal dashboards.
  • Use UTM tagging and pixel management for deep tracking and attribution analysis.
Strategy & Reporting
  • Develop campaign strategies based on ROI goals and media buying trends.
  • Monitor spend and performance metrics such as CPC, CPM, CTR, CPA, EPC, ROAS.
  • Provide insights, reporting, and suggestions to improve campaign performance and budget utilization.
  • Stay updated on algorithm changes, ad policies, and best practices on Meta and other platforms.


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