
Driving Business Growth Through Strategic Meta Ads Campaigns
1 day ago
We are seeking an experienced performance marketer to lead our Meta Ads campaigns.
The ideal candidate will have a proven track record of driving high-performing campaigns and a deep understanding of Meta's advertising platform.
Key Responsibilities:
- Develop, implement, and optimize paid campaigns on Meta (Facebook & Instagram) to drive performance and meet business objectives.
- Lead the end-to-end campaign execution: creation, audience targeting, ad copywriting, and budget management.
- Conduct in-depth audience research and leverage Meta's targeting tools to ensure campaigns reach the right people.
Performance Analysis & Optimization:
- Analyze campaign data to optimize for CPA, ROAS, CTR, and conversions.
- Continuously refine targeting, bidding strategies, and creative assets.
- Conduct A/B testing on ad creatives, formats, and audiences to improve performance.
Budget Management:
- Oversee and manage campaign budgets to ensure cost-effective advertising and maximize ROI.
- Forecast and adjust budgets based on performance, ensuring optimal ad spend allocation.
Creative Strategy & Optimization:
- Collaborate with creative teams to develop engaging ad formats (carousel, video, static, etc.).
- Optimize creative assets for engagement, conversions, and campaign performance.
Reporting & Communication:
- Generate and present campaign reports with actionable insights.
- Align with clients/internal stakeholders on objectives, updates, and strategies.
Meta Ads Best Practices & Compliance:
- Ensure all campaigns adhere to Meta's advertising policies.
- Stay updated with Meta Ads innovations and features for improved performance.
Cross-Functional Collaboration:
- Work with design, content, and analytics teams for aligned execution.
- Ensure proper tracking, pixel setup, and accurate data flow.
Qualifications:
- Mandatory Meta Ads Certification
- Proven experience running Meta Ads campaigns with measurable results.
- Strong understanding of CPA, ROAS, CTR, and conversion tracking.
- Proficiency in Meta Ads Manager and related tools.
- Excellent communication and reporting skills.
Benefits:
- Competitive Pay: With performance-based incentives for top achievers.
- Remote Flexibility: Work from anywhere in India on US shift timings.
- High-Impact Role: Your strategies will directly influence company growth.
- Growth-Focused Environment: Thrive in a culture that celebrates innovation and big wins.
About Us:
We're not just another tech company. We're an AI-powered disruptor based in Los Angeles, revolutionizing the way small to mid-sized businesses grow through state-of-the-art digital marketing solutions.
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