Fashion Communications Specialist

22 hours ago

Delhi, Delhi, India beBeefashion Full time ₹ 15,00,000 - ₹ 25,00,000
Job Title: Fashion Communications Specialist

We are seeking an experienced and passionate Fashion Communications Specialist to lead communications and media strategy for fashion and lifestyle clients. The ideal candidate will have a strong network within the fashion industry and a deep understanding of its trends, tone, and audience.

This role involves spearheading high-impact campaigns that elevate our clients' presence across editorial, influencer, and digital platforms. We're looking for a dynamic professional who can build and maintain relationships with fashion editors, stylists, influencers, and journalists; pitch trend-relevant stories; and secure impactful media placements in fashion and lifestyle publications.

Main Responsibilities:

  • Develop and Execute PR Strategy: Design and lead integrated PR campaigns that reflect each brand's aesthetic, positioning, and seasonal focus.
  • Manage Press Previews and Events: Coordinate press previews, fashion events, pop-ups, and brand activations; ensure strong media turnout and post-event coverage.
  • Crisis Communication: Handle sensitive brand issues with timely and strategic messaging.
  • Content Creation: Craft compelling press releases, lookbooks, fashion bios, and seasonal trend pitches tailored for media.
  • Stakeholder Engagement: Act as a liaison between clients, designers, influencers, stylists, and fashion journalists.
  • Team Leadership: Guide a team of fashion PR professionals, encouraging creativity, strong execution, and industry insight.

Required Skills and Qualifications:

  • 4+ years of public relations experience, with at least 2-3 years focused on the fashion, beauty, or lifestyle sector.
  • Strong media relationships with fashion publications.
  • Proven success in leading PR for fashion events, product launches, and influencer campaigns.
  • Excellent storytelling, writing, and visual communication skills.
  • Deep understanding of fashion trends, consumer behavior, and brand building.

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