Senior Fashion Public Relations Manager

6 days ago

Delhi, Delhi, India beBeeFashion Full time ₹ 9,00,000 - ₹ 15,00,000
Job Title: Fashion Public Relations Specialist

We seek an experienced and skilled professional to lead communications and media strategy for fashion and lifestyle clients.

The ideal candidate will have a strong network within the fashion industry and a deep understanding of its trends, tone, and audience.

  • Fashion Media Relations & Thought Leadership: Build and maintain relationships with fashion editors, stylists, influencers, and journalists; pitch trend-relevant stories; secure impactful media placements in fashion and lifestyle publications.
  1. PR Strategy: Design and execute integrated PR campaigns that reflect each brand's aesthetic, positioning, and seasonal focus (e.g., launches, shows, collaborations).
  • Event PR & Brand Showcases: Manage press previews, fashion events, pop-ups, and brand activations; ensure strong media turnout and post-event coverage.
  1. Crisis Communication: Handle sensitive brand issues such as product recalls, backlash, or influencer controversies with timely and strategic messaging.
  • Content & Messaging: Craft compelling press releases, lookbooks, fashion bios, and seasonal trend pitches tailored for media.
  1. Stakeholder Engagement: Act as a liaison between clients, designers, influencers, stylists, and fashion journalists.
  • Executive Communications: Support fashion founders and brand leaders with media training, key message development, and interviews.
  1. Team Leadership: Guide a team of fashion PR professionals, encouraging creativity, strong execution, and industry insight.
  • Performance Metrics & Reporting: Measure campaign effectiveness through media impressions, sentiment analysis, and ROI.
  1. Brand & Reputation Management: Position clients as trendsetters through storytelling, collaborations, and strategic brand alignment.
About the Role

This is an exciting opportunity to join our organization as a Fashion Public Relations Specialist. The successful candidate will be responsible for leading our communications and media strategy across fashion and lifestyle clients.

You will work closely with our team to design and execute integrated PR campaigns that drive results. This includes building and maintaining relationships with fashion editors, stylists, influencers, and journalists, pitching trend-relevant stories, and securing impactful media placements.

In addition, you will manage press previews, fashion events, pop-ups, and brand activations, ensuring strong media turnout and post-event coverage. You will also handle sensitive brand issues such as product recalls, backlash, or influencer controversies with timely and strategic messaging.

If you are a motivated and experienced professional with a passion for fashion and communications, we would love to hear from you

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