Visual Experience Manager

3 days ago

Mysore, Karnataka, India beBeeVisual Full time ₹ 8,00,000 - ₹ 10,00,000

Key Responsibilities:

  • Store Display Design & Implementation
    • Create visually appealing product displays and layouts that reflect the brand image and merchandising guidelines.
    • Regularly refresh displays to match seasonal themes, new arrivals, and promotional events.
    • Lead store setup activities according to company Standard Operating Procedures (SOPs) and strategic direction.
    • Liaise with the marketing team to conceptualize and implement new in-store displays and advertisements aligned with brand campaigns.
  • Customer Experience Enhancement
    • Design displays that provide a seamless and inspiring shopping experience.
    • Highlight product features, craftsmanship, and value through engaging presentation.
    • Evaluate displays to ensure they reflect current and forecasted market trends as per company strategy.
    • Gather customer feedback to enhance the visual merchandising experience.
  • Collaboration & Coordination
    • Coordinate with store managers and sales teams to implement visual merchandising strategies and uphold brand standards.
    • Partner closely with the marketing team to synchronize in-store visuals with campaign timelines, media launches, and promotions.
    • Liaise with internal stakeholders to ensure alignment of visual plans with broader business goals.
  • Trend & Competitor Analysis
    • Stay updated with industry trends, competitor activities, and evolving customer preferences.
    • Recommend innovative and trend-forward visual merchandising ideas to maintain competitive edge.
  • Store Layout & Space Optimization
    • Strategically utilize store space to increase product visibility and boost sales opportunities.
    • Ensure store layouts support smooth navigation and an intuitive shopping experience.
  • Visual Merchandising Standards
    • Oversee store conditions and display quality to maintain a clean, attractive, and consistent brand presence across all retail locations.
    • Ensure compliance with corporate visual merchandising guidelines, display principles, and hygiene standards.
  • Training & Guidance
    • Train in-store staff on visual merchandising best practices and upkeep of displays.
    • Promote understanding of the correlation between effective visual merchandising and sales performance.
  • Performance Monitoring
    • Track and analyze the impact of visual merchandising efforts on footfall and sales metrics.
    • Prepare and present regular reports with insights, performance metrics, and areas of improvement.
  • Liaison & Communication
    • Foster relationships with customers and frontline staff to gather feedback on visual presentation and shopping experience.
    • Communicate regularly with internal stakeholders, including merchandising, sales, and product teams, to align on strategies.
    • Liaise with marketing and creative teams for coordination on new product launches, media campaigns, and store advertising.
    • Travel to retail stores pre- and post-launch and during media campaigns to oversee implementation and ensure standards are met.

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