Brand Strategist Leader

2 weeks ago


Mumbai, Maharashtra, India The Sleep Company Full time

Company Overview

The Sleep Company is a leading brand in the industry, known for its innovative products and commitment to quality.

Job Description: Brand Manager

We are seeking an experienced Brand Manager to join our team. The ideal candidate will have a deep understanding of brand development, market trends, and consumer behavior.

About the Role

  • Owning the overall brand strategy, including style guides, brand guidelines, vision, and value proposition for both short- and long-term goals.
  • Driving revenue growth through effective brand management.
  • Analyzing brand positioning and consumer insights to inform marketing strategies.
  • Communicating the brand's vision and mission to stakeholders, shaping and translating brand elements into actionable plans.
  • Leading creative development to drive target audience engagement and conversion.
  • Managing new product developments, go-to-market strategies, and P&L for the brand.
  • Measuring and reporting performance of marketing campaigns, assessing ROI and KPIs.
  • Monitoring market trends, researching consumer markets, and competitors' activities to stay ahead of the competition.
  • Overseeing new and ongoing marketing and advertising activities, ensuring alignment with brand objectives.
  • Tracking product distribution and consumer reactions to optimize brand performance.

Requirements

To succeed in this role, you will need:

  • 5+ years of experience in brand strategy, marketing, or a related field.
  • A proven track record of developing and executing successful brand strategies.
  • Strong analytical and problem-solving skills, with the ability to translate data into actionable insights.
  • Excellent communication and project management skills, with the ability to lead cross-functional teams.
  • A deep understanding of market trends, consumer behavior, and competitor activity.
  • Possession of a Bachelor's degree in Marketing, Business, or a related field.

Compensation and Benefits

In return for your expertise, we offer a competitive salary range of $120,000 - $180,000 per year, based on experience, along with a comprehensive benefits package, including health insurance, retirement savings, and paid time off.

What We Offer

  • A dynamic and supportive work environment, with a diverse team of professionals who share your passion for branding and marketing.
  • Opportunities for professional growth and development, with access to training and mentorship programs.


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