Brand Strategist Leader
2 weeks ago
Company Overview
The Sleep Company is a leading brand in the industry, known for its innovative products and commitment to quality.
Job Description: Brand Manager
We are seeking an experienced Brand Manager to join our team. The ideal candidate will have a deep understanding of brand development, market trends, and consumer behavior.
About the Role
- Owning the overall brand strategy, including style guides, brand guidelines, vision, and value proposition for both short- and long-term goals.
- Driving revenue growth through effective brand management.
- Analyzing brand positioning and consumer insights to inform marketing strategies.
- Communicating the brand's vision and mission to stakeholders, shaping and translating brand elements into actionable plans.
- Leading creative development to drive target audience engagement and conversion.
- Managing new product developments, go-to-market strategies, and P&L for the brand.
- Measuring and reporting performance of marketing campaigns, assessing ROI and KPIs.
- Monitoring market trends, researching consumer markets, and competitors' activities to stay ahead of the competition.
- Overseeing new and ongoing marketing and advertising activities, ensuring alignment with brand objectives.
- Tracking product distribution and consumer reactions to optimize brand performance.
Requirements
To succeed in this role, you will need:
- 5+ years of experience in brand strategy, marketing, or a related field.
- A proven track record of developing and executing successful brand strategies.
- Strong analytical and problem-solving skills, with the ability to translate data into actionable insights.
- Excellent communication and project management skills, with the ability to lead cross-functional teams.
- A deep understanding of market trends, consumer behavior, and competitor activity.
- Possession of a Bachelor's degree in Marketing, Business, or a related field.
Compensation and Benefits
In return for your expertise, we offer a competitive salary range of $120,000 - $180,000 per year, based on experience, along with a comprehensive benefits package, including health insurance, retirement savings, and paid time off.
What We Offer
- A dynamic and supportive work environment, with a diverse team of professionals who share your passion for branding and marketing.
- Opportunities for professional growth and development, with access to training and mentorship programs.
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