Elevate Your Marketing Career with a Real Estate Digital Specialist Role
2 weeks ago
Amogh Buildtech Private Limited is a well-established player in the Real Estate Advisory sector, offering comprehensive End-to-End Real Estate Solutions in Gurgaon. With over 20 years of experience, we specialize in High-End Luxury Condominiums and provide expert guidance on property transactions and management.
This full-time on-site role for a Digital Marketing Specialist at Amogh Buildtech Private Limited in Gurugram involves engaging in social media marketing, web analytics, online marketing, and communication tasks on a day-to-day basis.
- Digital Marketing Strategy Development and Implementation:
- Plan and execute comprehensive digital marketing campaigns across various channels, including SEO, SEM, email marketing, social media, and content marketing.
- Collaborate with the creative team to develop content that resonates with the target audience.
- Continuously analyze and optimize digital marketing campaigns to ensure maximum ROI.
- SEO & SEM Management:
- Manage search engine optimization (SEO) strategies to improve organic search rankings and website traffic.
- Conduct keyword research, on-page and off-page SEO, and implement best practices for content optimization.
- Oversee pay-per-click (PPC) advertising campaigns (Google Ads, social media ads) and ensure their performance aligns with business goals.
- Social Media Marketing:
- Develop and execute social media strategies across platforms such as Facebook, Instagram, LinkedIn, Twitter, and YouTube.
- Create engaging content, including property showcases, virtual tours, customer testimonials, and blog posts.
- Monitor social media trends and manage community engagement.
- Lead Generation and Conversion:
- Leverage digital channels to generate quality leads, nurture leads through automated email campaigns, and convert them into clients.
- Use data and analytics to track lead conversion rates and make recommendations for improvement.
- Website Management and Optimization:
- Oversee the maintenance and optimization of the company website to ensure it is user-friendly, SEO-optimized, and aligned with current marketing efforts.
- Work with web developers and designers to ensure the website provides an excellent user experience and effectively captures leads.
- Analytics and Reporting:
- Use tools like Google Analytics, social media analytics, and email marketing software to track and report on the effectiveness of campaigns.
- Provide regular performance reports to senior management, including insights and recommendations for improvement.
- Collaboration with Sales and Other Teams:
- Work closely with the sales team to align digital marketing strategies with lead generation and sales goals.
- Support the development of marketing collateral, email newsletters, and other digital assets.
- Bachelor's degree in Marketing, Business, Communications, or related field.
- Relevant certifications in digital marketing (Google Analytics, Google Ads, HubSpot, etc.) are a plus.
We offer a competitive salary of ₹4-6 LPA for this role.
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