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Digital Marketing Strategist
2 weeks ago
We are seeking a skilled Performance Marketing Specialist to drive our marketing strategy.
- Collaborate with senior team members to develop and execute SEM/Facebook campaigns, maximizing ROI and volume objectives across channels.
- Develop strategies to enhance ROI and volume goals for SEM, SMM, and acquisition efforts.
- Lead cross-functional teams or external partners to deliver daily, weekly, and monthly KPIs against targets.
- Analyze performance metrics by market and collaborate with brand teams to create new creative assets.
- Conduct data-driven analysis to forecast target assumptions during quarterly and annual planning periods, working closely with design, technology, and finance teams.
- Identify trends and insights, optimizing spends and performance accordingly.
- Design experiments and conversion tests to measure growth opportunities.
- Conduct market research to identify new business opportunities.
- Strong analytical skills and experience with data-driven marketing.
- Excellent communication and project management skills.
- Creative thinker with the ability to develop innovative marketing solutions.
- Ability to work independently and as part of a collaborative team.
- Prior experience in digital marketing or e-commerce firms.
