Digital Marketing Strategist

7 days ago


Bengaluru, Karnataka, India Manipal Hospitals (MHEPL) Full time
Job Summary
Manipal Hospitals is seeking a Digital Marketing Strategist to lead and manage paid advertising campaigns across channels such as Google Ads, Facebook Ads, and other relevant platforms. This role is responsible for planning, executing, and optimizing performance-based marketing campaigns.

About Us
As a pioneer in Healthcare, Manipal Hospitals is among the top healthcare providers in India serving over 7 million patients annually. With a pan-India footprint of 37 hospitals across 19 cities and a talented pool of over 5,600 doctors, we strive to deliver exceptional patient care.

Key Responsibilities
• Lead and support the implementation of our paid marketing strategies
• Measure and optimize our paid marketing using vendor-specific dashboards, Google Analytics, and HubSpot landing page sources reports
• Collaborate with marketing teammates to maintain a consistent brand voice and message across all paid programs
• Craft landing pages and lead-gen forms for our content to distribute through relevant paid programs
• Monitor market intelligence and keep track on competitor movement and market situation

Requirements
Anny Graduate /MBA Marketing/PG Marketing is required for this role. We offer competitive salary and benefits package, opportunities for professional development and career growth, and a collaborative and inclusive work environment.

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