Experienced Campaign Executive

1 week ago


Alleppey, Kerala, India beBeeCampaignManager Full time ₹ 90,00,000 - ₹ 1,20,00,000
Campaign Manager

Our company is seeking a skilled Campaign Manager to join our team. This individual will be responsible for the end-to-end management of marketing campaigns, including design, deployment, and analysis.

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  • Key Responsibilities:
    • Design and execute multi-channel campaigns (Email, SMS, Push, Direct Mail, In-App).
    • Manage campaign workflows, targeting, segmentation, and personalization.
    • Set up recurring and ad-hoc campaigns with proper audience targeting rules and testing scenarios.
  • Segmentation & Targeting:
    • Create customer segments using data models and query capabilities (SQL).
    • Leverage behavioural, transactional, and demographic data to build targeted lists.
    • Manage suppression, seed lists, and ensure compliance with opt-in/opt-out rules.
  • Personalization & Templates:
    • Configure personalization blocks, dynamic content, and message templates.
    • Work with creative teams to build responsive, personalized email templates.
  • Campaign Optimization & Reporting:
    • Monitor campaign performance (delivery, open rates, click-throughs, conversions).
    • Conduct A/B testing and provide insights for optimization.
    • Generate campaign reports and dashboards for stakeholders.
  • Cross-Functional Collaboration:
    • Partner with data, analytics, and IT teams to ensure smooth campaign execution.
    • Work with marketing stakeholders to translate business requirements into technical campaign setups.
    • Ensure campaigns align with brand guidelines and compliance requirements.

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