Senior Marketing Strategist
4 weeks ago
About this role at HOPS Healthcare
We are seeking a skilled Marketing Specialist to join our team. This role will be responsible for developing and implementing social media strategies to achieve marketing targets, creating and publishing original high-quality content, and managing all company social media accounts.
Key Responsibilities
- Develop Social Media Strategies: Design and implement social media strategies to achieve marketing targets, including creating and publishing original, high-quality content.
- Content Creation and Management: Create, manage, and publish high-quality content across all company social media accounts, ensuring up-to-date and engaging content.
- Content Optimization: Monitor SEO and user engagement, suggesting content optimization to improve performance.
- Client Communication: Facilitate communication between clients and the company, responding to queries, gathering reviews, and organizing chats and Q&A sessions.
- Reporting and Analysis: Prepare weekly and monthly reports on web traffic and ROI, analyzing performance and suggesting improvements.
- Industry Networking: Network with industry professionals via social media to create a strong network and stay up-to-date with new digital technologies and social media best practices.
- Training and Development: Train internal teams to integrate and maintain a cohesive social media strategy.
Requirements and Skills
- Proven Work Experience: Proven work experience as a social media strategist or social media manager.
- Familiarity with Social Media: Hands-on experience using social media for brand awareness.
- SEO Knowledge: Understanding of SEO and web traffic metrics.
- Content Creation: Ability to identify target audience preferences and create content to meet their needs.
- Web Design and Publishing: Familiarity with web design and publishing.
- Communication Skills: Excellent written and verbal communication skills.
- Education: BSc degree in Marketing or a relevant field.
What We Offer
At HOPS Healthcare, we offer a dynamic and supportive work environment, opportunities for professional growth and development, and a competitive compensation package.
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