Mobile Games Acquisition Specialist

3 hours ago

Vijayawada, Andhra Pradesh, India beBeeUserAcquisition Full time ₹ 2,00,000 - ₹ 2,50,000
Job Overview

This role entails leading user acquisition efforts for mobile games. The ideal candidate will possess expertise in managing UA campaigns, collaborating with cross-functional teams, and analyzing performance data to inform strategic decisions.

About the Position
  • We are seeking an experienced User Acquisition Manager to spearhead our mobile game acquisition strategy.
  • The successful candidate will be responsible for planning, launching, and optimizing UA campaigns across major ad platforms.
Key Responsibilities
  • Technical Execution
    • Develop and implement structured A/B tests for campaigns, audiences, and creatives.
    • Manage daily campaign performance, adjusting bids, budgets, targeting, and creatives to hit CAC, LTV, and ROI goals.
    • Partner with engineering teams to QA and troubleshoot SDK/event integrations.
  • Analytical Reporting
    • Analyze campaign and cohort-level data from ad platforms and MMPs to identify trends, opportunities, and risks.
    • Calculate breakeven points and model projected LTV/ROI by user cohorts.
    • Understand and act on player journey metrics (ex. New users: D0–D7; Retained users: D7+; Reactivated users).
  • Creative Collaboration
    • Collaborate with the creative team to brief, conceptualize, and test ad creatives (video, playables, static, UGC-style).
    • Design and run creative test campaigns with structured methodologies to minimize false positives/false negatives.
  • Strategic Leadership
    • Develop and execute a full-funnel UA strategy that integrates acquisition, retention, and re-engagement.
    • Create and manage audience strategies (custom audiences, lookalikes, retargeting cohorts).
    • Collaborate with CRM and product teams to connect UA with retention and monetization strategies.
  • Operations Management
    • Act as the primary liaison with ad networks, agencies, and internal cross-functional teams (Analytics, Engineering, Product, Creative).
    • Lead the day-to-day campaign operations, ensuring accuracy, quality, and timeliness.

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