
Senior Brand Development Manager
2 days ago
We are seeking an Experienced Brand Strategist to join our team. As a key member of our brand development team, you will be responsible for building and executing strategies that drive business growth and brand awareness.
Your role will involve partnering with cross-functional teams to develop and implement branding initiatives that meet business objectives. You will also be responsible for leading media & search agencies to set, monitor, and optimize media strategies & executions that drive traffic and maximize business results.
In addition, you will lead and execute day-to-day website activity, including product merchandising and promotional strategies. You will also develop CRM and customer loyalty strategies to execute, track, and optimize performance.
You will partner with the tech team to test and analyze A/B tests and UX designs leading to continuous website/app optimizations. You will also partner with the digital team to develop engaging social media and content strategies to drive D2C sales.
The ideal candidate will have a strong command in digital sales on own channel and partner channels such as Nykaa, Amazon, Myntra, etc.
Responsibilities:
- Develop and execute branding initiatives that meet business objectives
- Partner with cross-functional teams to develop and implement branding initiatives
- Lead media & search agencies to set, monitor, and optimize media strategies & executions
- Lead and execute day-to-day website activity
- Develop CRM and customer loyalty strategies
- Partner with tech team to test and analyze A/B tests and UX designs
- Partner with digital team to develop engaging social media and content strategies
Requirements:
- 4-5 years of relevant experience in branding or marketing
- Strong command in digital sales on own channel and partner channels
- Excellent communication and project management skills
What We Offer:
- A dynamic and fast-paced work environment
- Opportunities for professional growth and development
- A competitive salary and benefits package
Experience: 4-5 years of relevant experience
Salary: As per industry norms
Location: Noida, Sector 142 (Corporate Office)
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