Content Strategist
2 days ago
Yocket is the largest and most vibrant online community for international education, connecting over 1 million students worldwide to top universities. Established in 2015, our comprehensive services include expert counseling, test preparation, visa assistance, and educational loans.
Our social media strategy team shapes content that engages our audience authentically across various platforms. If you're passionate about storytelling and staying on top of social media trends, this role is ideal for you.
Key Responsibilities- Develop original content (graphics, videos, posts) that aligns with Yocket's brand voice and goals.
- Manage daily activities across platforms like Instagram, Facebook, YouTube, LinkedIn, ensuring timely and consistent posting, commenting, and sharing.
- Engage with followers, respond to comments, and foster community interaction by initiating meaningful conversations.
- Analyze social media performance using metrics and analytics tools, preparing regular reports to refine strategies.
- Stay ahead of social media trends, platform updates, and industry developments to keep our content fresh and engaging.
- Collaborate with marketing and design teams to ensure social media content is aligned with broader marketing initiatives.
We're looking for a highly skilled Content Strategist with:
- Bachelor's degree in Marketing, Communications, or a related field.
- 1-2 years of experience managing social media platforms for a brand or in a related role.
- Strong communication and writing skills, as well as in-depth knowledge of social media platforms and best practices.
- Proficiency in design tools like Canva, Adobe Creative Suite, or similar.
- Experience with social media analytics tools and platform insights.
We offer:
- A competitive salary range of $60,000 - $80,000 per year.
- A flexible work setup that allows you to balance work and life while delivering your best.
- Full Mediclaim coverage for you and your family.
- Access to top mental and physical health professionals.
- A smart-casual dress code that complements our creative and innovative work culture.
- A variety of free, healthy snacks to fuel your day.
- A young, driven team dedicated to making a real impact in international education.
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