Digital Marketing Strategist

15 hours ago

Delhi, Delhi, India Creative Brains For Design And Marketing Full time

At Creative Brains For Design And Marketing, we are seeking a highly motivated and experienced Email Marketing Executive to join our dynamic marketing team. With at least 2 years of hands-on experience in email marketing, you will be responsible for developing, executing, and optimizing email marketing campaigns that engage and convert our target audience.

The ideal candidate will understand email marketing platforms, segmentation strategies, analytics, and best practices to drive measurable results.

  • Campaign Management:
  • Develop, execute, and monitor email marketing campaigns, ensuring they align with overall marketing strategies and objectives.
  • Create email content (design, copy, and subject lines) that resonates with the target audience, adheres to brand guidelines, and drives conversions.
  • Schedule and automate emails using email marketing platforms (e.g., Mailchimp, HubSpot, Klaviyo, or similar).
  • Data Extraction & List Building:
  • Use the latest tools and techniques to extract high-quality email leads from Google, social media platforms, directories, and other online sources.
  • Employ tools such as web scraping, lead generation software, and CRM integrations to gather and validate email data.
  • Build targeted email lists that are clean, accurate, and segmented by relevant criteria such as demographics, interests, and behaviors.
  • Ensure compliance with GDPR, CAN-SPAM, and other privacy laws while extracting and using email data.
  • Optimization & Testing:
  • Conduct A/B tests to optimize subject lines, content, design, and CTAs for better performance.
  • Analyze campaign performance, including open rates, click-through rates (CTR), conversion rates, and ROI, and implement data-driven improvements.
  • Monitor deliverability rates and ensure campaigns adhere to email best practices to avoid spam filters and improve inbox placement.
  • Analytics & Reporting:
  • Provide detailed reports on email campaign performance, tracking key metrics and suggesting actionable insights.
  • Use data to segment and personalize email communications, ensuring the right message reaches the right audience at the right time.
  • Track customer lifecycle and engagement, and implement strategies for re-engagement and retention.
  • Collaboration:
  • Work closely with the content, design, and product teams to ensure email campaigns are aligned with the brand and marketing initiatives.
  • Collaborate with the marketing team to create targeted campaigns for new product launches, promotions, and events.
  • Compliance & Best Practices:
  • Ensure email campaigns comply with GDPR, CAN-SPAM, and other relevant privacy laws and regulations.
  • Stay updated on the latest email marketing trends, technologies, and best practices.

The successful candidate will have a minimum of 2 years of experience in email marketing, with expertise in campaign management, analytics, and optimization. They should be proficient in using email marketing platforms, including Mailchimp, HubSpot, and Klaviyo, and have a strong understanding of email marketing metrics and A/B testing.

We offer a competitive salary of ₹8.5 lakhs per annum, flexible working hours, and opportunities for career growth and skill development.

With a Bachelor's degree in Marketing, Communications, Business, or related field, you will be well-equipped to excel in this role and take your career to the next level.

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