Digital Transformation Strategist

3 days ago

Cochin, Kerala, India beBeePerformance Full time ₹ 1,50,00,000 - ₹ 2,50,00,000
Unlock Sustainable Growth

Digital transformation is not just about metrics - it's about building growth engines that scale.

You will transform paid media investments into sustainable business outcomes. As a seasoned performance marketing professional, you will develop and own the performance marketing strategy across all digital channels.

Responsibilities:

  • Drive budget allocation, forecasting, and performance reporting at leadership level.
  • Develop frameworks for continuous testing and optimization - from ad creatives to conversion funnels.
  • Partner with cross-functional teams to align campaigns with business goals.
  • Introduce data-driven methodologies for attribution, incrementality, and lifetime value optimization.
  • Lead, coach, and develop a team of performance marketers, fostering innovation and accountability.

Requirements:

  • 7+ years of experience in performance marketing, with proven success in scaling campaigns.
  • Deep expertise in multi-channel paid media and advanced analytics tools.
  • Strong knowledge of CRO, attribution modeling, and growth experimentation.
  • Demonstrated leadership skills with the ability to guide teams and influence stakeholders.
  • A growth mindset: combining strategic vision with hands-on problem solving.

Why this role?

  • Be part of a fast-scaling company with global ambitions.
  • Competitive salary, bonuses, and benefits designed to reward impact.
  • A chance to shape the digital growth roadmap with direct visibility to executives.
  • Flexible hybrid/remote work options.
  • A culture built on data, innovation, and collaboration.

Key Skills:

  • Strategic thinking and planning.
  • Leadership and team management.
  • Data analysis and interpretation.
  • Campaign execution and optimization.
  • Collaboration and stakeholder engagement.

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