Marketing Manager

3 weeks ago

Mumbai, Maharashtra, India ITP Media Group Full time
Job Title: Marketing Manager

The Marketing Manager will be responsible for developing and executing marketing strategies for corporate events, conferences, awards, webinars, round tables, and other related activities. This role requires a dynamic individual with a strong understanding of event management and marketing principles, capable of driving brand awareness, engagement, and lead generation through successful event marketing campaigns.

Key Responsibilities:
  • Event Strategy & Planning:
    • Develop and implement the overall marketing strategy for events, including conferences, awards, webinars, round tables, and corporate functions.
    • Collaborate with internal teams to align event goals with business objectives and brand messaging.
    • Identify target audiences and tailor event marketing strategies to engage and attract them.
  • Event Promotion:
    • Create and manage event marketing campaigns across various channels, including email, social media, website, and paid advertising.
    • Design and produce promotional materials, such as brochures, banners, and digital content.
    • Develop partnerships and sponsorship opportunities to enhance event reach and impact.
    • Ensure brand consistency and high quality of all event-related materials and experiences.
  • Post Event Analysis:
    • Measure and report on the effectiveness of event marketing campaigns, including lead generation, attendee engagement, and ROI.
    • Gather and analyze attendee feedback to inform future event planning and strategy.
    • Maintain relationships with attendees, partners, and sponsors post-event to foster ongoing engagement.
  • Team Collaboration:
    • Work closely with the design, sales, product, and telecalling teams to ensure seamless integration of event initiatives with broader company goals.
    • Coordinate with external agencies, designers, and contractors as needed to execute event plans.
Requirements:
  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • 3-6 years of experience in event marketing with a proven track record of managing successful events.
  • Strong project management skills with the ability to multitask and prioritize in a fast-paced environment.
  • Excellent communication, negotiation, and interpersonal skills.
  • Proficiency in event management software, CRM tools, and digital marketing platforms.
  • Ability to travel as needed for events.

Preferred Skills:

  • Experience in B2B event marketing.
  • Knowledge of marketing automation tools (e.g. Zoho).
  • Creative thinking and problem-solving abilities.

Knowledge and Proficiency:

  • Proficient in creating new opportunity and sale presentations as directed by the General Manager - assisting in path planning, project management, client relations, budgeting, reporting, and general administration.
  • Skilled in sourcing and synthesizing information from diverse sources.
  • Proficient in managing partnership packages to ensure delivery of promised print, digital, and social outputs.
  • Knowledge of all integral systems (Trello, Zoho, Google Drive, Magnet - training provided).
  • Knowledge of the internal order approval system, key contacts, and paperwork requirements (training provided).
  • Management of the internal month-end closing process across the group.
  • Proficient in creating post-campaign reports and analysis for key accounts within the group.

Management Responsibilities:

  • Management of order workflow across commercial and editorial team - managing editorial and commercial operations across digital, print, and experiential businesses, overseeing resource allocation to achieve targets.
  • Management of Trello across commercial and editorial team - supporting commercial and PR content requests, tracking deliverables, and ensuring editorial commitments are met.
  • Opportunity to represent the brands at key industry events.
  • Project and Account Management: Assist in managing wider teams' projects and accounts throughout their leave periods as needed - acting as a primary liaison across departments, addressing queries, troubleshooting issues, and escalating matters as needed.
  • Establishing, implementing, and supporting the brands' events calendar, working and follow-up files for the teams.
  • Assist the teams pre, during, and post-events (guest management, logistics, operations, communication, information, and material management).
  • Supporting the delivery and attending brand events across the group where needed.

Media Planning and Relationship Management:

  • Independently conduct media planning based on client briefs and foster relationships to drive comprehensive annual planning whilst identifying commercial opportunities for optimal brand investment.

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