
Strategic Customer Advisor
2 days ago
Market Insights Role
This role is a trusted advisor to the Sales team, providing strategic insights about customers, industries, competitors and more.
Customer & Persona Insights:
- Research involves gathering information about companies, including overview, numbers, trends, leadership, stakeholders, value chain, recent initiatives and tech priorities.
- Leverage research to create detailed point-of-view (PoV) on how Salesforce can help that customer succeed.
- Create detailed customer profiles for sales understanding, including key features and how Salesforce can support those needs.
Industry PoVs & Benchmarks:
- Research involves gathering information about industries, including numbers, trends, key players, value chain, recent initiatives and tech priorities.
- Leverage research to create emails/Benchmarks as well as detailed PoV on how Salesforce can help customers of that industry.
Competitor Insights:
- Evaluate competitor strengths and weaknesses in areas such as products, verticals and geographies.
- Compare competitor strengths vs. ours.
Creating Win Wires:
- One-stop solution for sales reps on won deals, highlighting customer challenges and use cases sold.
- Win-loss analysis: Identify and call out the reason for winning a deal and how to scale it.
Required qualifications include a proven track record of success in sales research or SaaS sales, excellent communication and presentation skills, knowledge of industry trends and market dynamics, and demonstrated business acumen and understanding of sales and research processes.
Responsibilities also include collaboration with various departments to shape strategies and initiatives.
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