Digital Marketing Coordinator for International Student Platform

3 weeks ago


India TheGradStory Full time

About TheGradStory

TheGradStory is a dynamic platform dedicated to empowering international students to achieve their academic and professional goals. We support students from securing admissions abroad to preparing them for employment and landing full-time jobs.

Job Description:

We are seeking a highly motivated Digital Marketing Coordinator to collaborate with our marketing vendor in coordinating marketing efforts. This role involves overseeing campaigns, content development, social media strategy, and performance tracking to ensure seamless execution and alignment with business objectives.

Key Responsibilities:

  • Campaign Coordination: Work closely with our marketing vendor to ensure timely and high-quality execution of marketing tasks.
  • Marketing Campaign Oversight: Monitor and review marketing campaigns executed by the vendor, ensuring alignment with our brand strategy and business objectives.
  • Content Creation: Collaborate with the vendor on content development for social media, blogs, newsletters, and marketing collaterals.
  • Performance Analysis: Review campaign performance reports provided by the vendor, extract actionable insights, and suggest improvements.
  • Brand Collaboration: Act as a liaison between internal teams and the marketing vendor to align marketing efforts with broader company goals.
  • Event Promotion: Support the vendor in promoting webinars, events, and collaborations with universities and student organizations.

Requirements:

  • Education: Bachelor's degree in Marketing, Communications, Business, or related field.
  • Experience: 1-2 years of experience in marketing or digital marketing (experience in EdTech or student-centric platforms is a plus).
  • Skills:
  • Familiarity with social media platforms (Instagram, LinkedIn, YouTube, etc.).
  • Strong content creation and copywriting skills.
  • Familiarity with marketing tools like Google Analytics, Meta Business Suite, Canva, and email marketing platforms.
  • Data-driven mindset with strong analytical skills.
  • Excellent communication and vendor management abilities.

Why Join Us?

  • Work with a purpose-driven brand making a global impact.
  • Be part of a collaborative and growth-focused team.
  • Gain hands-on experience with diverse marketing projects.
  • Enjoy flexibility and opportunities for career advancement.

Salary Range: ₹8-12 lakhs per annum, depending on experience.



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