Marketing Coordinator
1 month ago
TheGradStory is a dynamic platform dedicated to empowering international students to achieve their academic and professional goals. We are looking for a highly skilled Marketing Associate to join our team in India.
This role involves overseeing marketing campaigns, developing content, and tracking performance to ensure seamless execution and alignment with business objectives. You will work closely with our marketing vendor to coordinate efforts and ensure timely delivery of high-quality tasks.
Key Responsibilities:
- Vendor Coordination: Collaborate with the marketing vendor to ensure smooth execution of marketing tasks.
- Campaign Oversight: Monitor and review marketing campaigns to ensure alignment with our brand strategy and business objectives.
- Content Development: Develop and provide input on content developed by the vendor for social media, blogs, newsletters, and marketing collaterals.
- Performance Analysis: Review campaign performance reports and extract actionable insights to suggest improvements.
- Brand Collaboration: Liaise between internal teams and the marketing vendor to align marketing efforts with broader company goals.
- Event Promotion: Support the vendor in promoting webinars, events, and collaborations with universities and student organizations.
What We're Looking For:
- Education: Bachelor's degree in Marketing, Communications, Business, or related field.
- Experience: 1-2 years of experience in marketing or digital marketing (experience in EdTech or student-centric platforms is a plus).
- Skills:
- Strong understanding of social media platforms (Instagram, LinkedIn, YouTube, etc.).
- Content creation and copywriting skills.
- Familiarity with marketing tools like Google Analytics, Meta Business Suite, Canva, and email marketing platforms.
- Data-driven mindset with strong analytical skills.
- Excellent communication and vendor management abilities.
Why Join Us?
- Work with a purpose-driven brand making a global impact.
- Be part of a collaborative and growth-focused team.
- Gain hands-on experience with diverse marketing projects.
- Enjoy flexibility and opportunities for career advancement.
We estimate the salary for this position to be ₹5.50 Lakhs per annum based on industry standards and location. TheGradStory is an equal-opportunity employer committed to creating an inclusive environment for all employees.
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