Digital Marketing Specialist

7 days ago

Bengaluru, Karnataka, India beBeeArbitrage Full time US$ 40,000 - US$ 50,000
Job Overview

We are seeking a seasoned professional to manage search arbitrage campaigns across multiple feed networks.

The ideal candidate will have a proven track record in launching, scaling, and optimizing campaigns for maximum ROI and profitability.

Key Responsibilities:
  • Campaign Management:
    • Launch and scale search arbitrage campaigns across various traffic feeds.
    • Optimize campaign performance by analyzing data and making strategic adjustments.
    • Monitor real-time metrics to ensure optimal traffic flow and revenue generation.
  • Traffic and Feed Optimization:
    • Acquire high-quality traffic from feeds like Tonic, RSOC, Sedo, Domain Active, Innuvo, System1, Ads.com, and InMobi.
    • Implement feed-specific strategies to enhance traffic quality and increase conversions.
    • Perform A/B testing on landing pages and ad copies to identify high-performing combinations.
  • Data Analysis & Reporting:
    • Perform detailed analysis of campaign metrics, including CTR, CPC, RPM, and overall ROI.
    • Generate reports to track key performance indicators (KPIs).
    • Identify trends and insights to drive performance improvements.
  • Budget Management:
    • Efficiently allocate budgets across multiple feeds to achieve campaign goals.
    • Manage bid adjustments and bidding strategies to maximize ad spend efficiency.
  • Collaboration:
    • Coordinate with the creative team to optimize landing pages and ad creatives.
    • Stay up-to-date with industry trends and best practices.
    • Share insights and strategies with the team to enhance collective performance.
Requirements:
  • Proven track record in managing search arbitrage campaigns.
  • Strong analytical skills and attention to detail.
  • Ability to work independently and collaboratively as part of a team.
  • Excellent communication and problem-solving skills.
Benefits:

This role offers a challenging and rewarding opportunity to grow your career in digital marketing.

As a member of our team, you will have access to ongoing training and development opportunities.

You will also be part of a dynamic and collaborative environment that encourages innovation and creativity.

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