Marketing Specialist

2 weeks ago

New Industrial Town, India beBeeElectricalComponent Full time ₹ 9,00,000 - ₹ 12,00,000

Electrical Components Marketing Specialist

This role involves developing and executing marketing strategies for electrical components, focusing on product awareness, demand generation, and market growth.

Key Responsibilities:

  • Market Analysis & Research: Identify emerging trends, customer needs, and competitive landscape in the electrical components sector to inform marketing strategies.
  • Product Positioning: Develop clear and compelling product positioning and messaging for various electrical components, highlighting unique selling points and benefits for targeted customer segments.
  • Campaign Management: Plan, implement, and manage multi-channel marketing campaigns to promote electrical components, tracking and optimizing performance to achieve KPIs and ROI.
  • Product Launches: Develop and execute go-to-market strategies for new product launches, including coordination of marketing activities and communication plans.

Requirements:

  • Education: Bachelor's degree in Marketing, Electrical Engineering, Business, or a related field.
  • Experience: 3-5 years of experience in marketing electrical components or technical products.
  • Skills: Strong understanding of the electrical component market and customer needs, ability to work collaboratively with cross-functional teams, and preferred skills in B2B/B2C marketing, electrical industry standards, and content management systems.

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