Mobile App Optimization Strategist

6 days ago


Gurgaon, Haryana, India Junglee Games Full time

We are seeking a highly skilled Mobile App Optimization Strategist to join our team at Junglee Games. In this role, you will play a key part in enhancing the visibility and discoverability of our mobile games across various app stores.

About the Role:

The successful candidate will be responsible for developing and implementing comprehensive ASO strategies to optimize app store listings and drive organic downloads and revenue.

Key Responsibilities:

  1. Develop and execute comprehensive ASO strategies to optimize app store listings and drive organic downloads and revenue.
  2. Conduct in-depth keyword research and analysis to identify high-potential keywords and phrases for app optimization.
  3. Optimize app metadata, including app titles, descriptions, keywords, and screenshots, to improve search rankings and conversion rates.
  4. Monitor app store rankings, user reviews, and competitor activity to identify trends, insights, and opportunities for optimization.
  5. Collaborate with cross-functional teams, including product development, marketing, and data analytics, to align ASO strategies with business goals and priorities.
  6. Stay up-to-date on the latest trends, best practices, and algorithm changes in ASO and mobile app marketing.
  7. Analyse ASO performance metrics and provide regular reports, insights, and recommendations for optimization.
  8. Lead experimentation and A/B testing initiatives to optimize app store listings and drive continuous improvement.

Requirements:

  • A minimum of 5-10 years of experience in App Store Optimization (ASO) for mobile apps preferably in the gaming industry.
  • A Bachelor's degree in Marketing, Business, Computer Science, or a related field.
  • A proven track record of success in driving organic app downloads, revenue, and user engagement through ASO strategies.
  • A deep understanding of app store ecosystems, algorithms, and best practices for iOS and Android platforms.
  • Expertise in ASO tools and analytics platforms, such as App Annie, Sensor Tower, and Google Play Console.
  • Strong analytical skills with the ability to interpret data, identify trends, and draw actionable insights.
  • Excellent communication, collaboration, and project management skills.
  • Creative thinking and problem-solving abilities with a passion for mobile gaming and technology.

Salary Range:$120,000 - $180,000 per annum, depending on experience.



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