Mobile App Optimization Strategist
6 days ago
We are seeking a highly skilled Mobile App Optimization Strategist to join our team at Junglee Games. In this role, you will play a key part in enhancing the visibility and discoverability of our mobile games across various app stores.
About the Role:
The successful candidate will be responsible for developing and implementing comprehensive ASO strategies to optimize app store listings and drive organic downloads and revenue.
Key Responsibilities:
- Develop and execute comprehensive ASO strategies to optimize app store listings and drive organic downloads and revenue.
- Conduct in-depth keyword research and analysis to identify high-potential keywords and phrases for app optimization.
- Optimize app metadata, including app titles, descriptions, keywords, and screenshots, to improve search rankings and conversion rates.
- Monitor app store rankings, user reviews, and competitor activity to identify trends, insights, and opportunities for optimization.
- Collaborate with cross-functional teams, including product development, marketing, and data analytics, to align ASO strategies with business goals and priorities.
- Stay up-to-date on the latest trends, best practices, and algorithm changes in ASO and mobile app marketing.
- Analyse ASO performance metrics and provide regular reports, insights, and recommendations for optimization.
- Lead experimentation and A/B testing initiatives to optimize app store listings and drive continuous improvement.
Requirements:
- A minimum of 5-10 years of experience in App Store Optimization (ASO) for mobile apps preferably in the gaming industry.
- A Bachelor's degree in Marketing, Business, Computer Science, or a related field.
- A proven track record of success in driving organic app downloads, revenue, and user engagement through ASO strategies.
- A deep understanding of app store ecosystems, algorithms, and best practices for iOS and Android platforms.
- Expertise in ASO tools and analytics platforms, such as App Annie, Sensor Tower, and Google Play Console.
- Strong analytical skills with the ability to interpret data, identify trends, and draw actionable insights.
- Excellent communication, collaboration, and project management skills.
- Creative thinking and problem-solving abilities with a passion for mobile gaming and technology.
Salary Range:$120,000 - $180,000 per annum, depending on experience.
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