
Marketing Insights Professional
10 hours ago
We are seeking a detail-oriented professional to fill this role.
About the Role:
This position requires strong analytical skills to interpret marketing data, derive insights, and support informed decision-making for business growth.
- Collect, analyze, and interpret data from various marketing channels.
- Develop dashboards and reports to track KPIs, campaign performance, and customer behavior.
- Identify trends, patterns, and insights to inform marketing strategy and decision-making.
- Collaborate with cross-functional teams to align data insights with business objectives.
- Develop predictive models and segmentation to enhance targeting and personalization.
- Optimize campaign performance through continuous monitoring and data-driven recommendations.
- Maintain data accuracy, hygiene, and compliance with organizational standards.
- Stay current on analytical tools, marketing technology, and industry best practices.
Required Skills & Qualifications:
- Bachelor's degree in a quantitative field such as engineering, technology, statistics, or mathematics.
- Minimum 2-3 years of hands-on experience in data analysis, preferably in a marketing/consumer-focused environment.
- Strong knowledge of data analysis tools such as SQL, Python, R, or Excel.
- Proficiency in visualization tools such as Power BI, Tableau, or Google Data Studio.
- Familiarity with marketing platforms like Google Analytics, Google Ads, Meta Ads, HubSpot, or CRM systems.
- Excellent problem-solving, analytical thinking, and communication skills.
- Ability to handle large datasets and deliver actionable insights within deadlines.
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