Marketing Insights Professional

10 hours ago


Kottayam, Kerala, India beBeeData Full time ₹ 10,00,000 - ₹ 14,00,000
Job Title: Marketing Data Analyst

We are seeking a detail-oriented professional to fill this role.

About the Role:

This position requires strong analytical skills to interpret marketing data, derive insights, and support informed decision-making for business growth.

  • Collect, analyze, and interpret data from various marketing channels.
  • Develop dashboards and reports to track KPIs, campaign performance, and customer behavior.
  • Identify trends, patterns, and insights to inform marketing strategy and decision-making.
  • Collaborate with cross-functional teams to align data insights with business objectives.
  • Develop predictive models and segmentation to enhance targeting and personalization.
  • Optimize campaign performance through continuous monitoring and data-driven recommendations.
  • Maintain data accuracy, hygiene, and compliance with organizational standards.
  • Stay current on analytical tools, marketing technology, and industry best practices.

Required Skills & Qualifications:

  • Bachelor's degree in a quantitative field such as engineering, technology, statistics, or mathematics.
  • Minimum 2-3 years of hands-on experience in data analysis, preferably in a marketing/consumer-focused environment.
  • Strong knowledge of data analysis tools such as SQL, Python, R, or Excel.
  • Proficiency in visualization tools such as Power BI, Tableau, or Google Data Studio.
  • Familiarity with marketing platforms like Google Analytics, Google Ads, Meta Ads, HubSpot, or CRM systems.
  • Excellent problem-solving, analytical thinking, and communication skills.
  • Ability to handle large datasets and deliver actionable insights within deadlines.


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