Senior Customer Data Platform Strategist

2 weeks ago

Ghaziabad, Uttar Pradesh, India beBeeDataPlatformLead Full time ₹ 1,00,00,000 - ₹ 2,50,00,000
Customer Data Platform Lead

A skilled Customer Data Platform Lead is required to drive the development, strategy, and lifecycle of our Customer Data Platform.

The ideal candidate will have a strong background in product management, particularly with technical products like data platforms or internal tools.

  • Key Responsibilities:
  • Strategic Planning: Develop and maintain a clear product roadmap for the CDP, aligning with business needs and market trends.
  • Data Management: Ensure the accuracy, completeness, and proper governance of customer data within the platform.
  • Integration: Oversee the integration of data from various internal and external sources into the CDP.
  • Cross-Functional Collaboration: Work closely with engineering, marketing, sales, and other teams to gather requirements and ensure data is used effectively.
  • Product Development: Lead the end-to-end product development process from conception to launch, often using agile methodologies.
  • Data Activation: Ensure the unified customer data is activated and made accessible to other systems, such as marketing automation, for real-time personalization.
  • Performance Monitoring: Regularly review product metrics and model performance to ensure the CDP delivers tangible business value.
  • Stakeholder Management: Gather use cases and needs from various business departments to inform CDP development and optimize its utility.
Required Skills & Experience
  • Product Management Experience: A strong background in product management, particularly with technical products like data platforms or internal tools.
  • Data & Technical Acumen: Familiarity with data concepts, APIs, SQL, schemas, and data engineering.
  • Business Understanding: The ability to understand business objectives and connect them to CDP functionality, particularly for personalized marketing.
  • Collaboration & Communication: Excellent communication skills to work with cross-functional teams, stakeholders, and engineering.
  • Strategic Thinking: The capacity to turn vague ideas into concrete product specifications and develop long-term strategies.
Benefits

As a key member of our team, you will be working on a highly impactful project that will shape the future of our business. You will have opportunities to grow and develop your skills, collaborate with experienced professionals, and contribute to meaningful outcomes.

How to Succeed

To succeed in this role, you should have excellent analytical, problem-solving, and communication skills. You should also be a strategic thinker who can balance short-term goals with long-term objectives.

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