Product Marketing Specialist
3 days ago
DotPe is a pioneering platform in India, revolutionizing the offline-to-online commerce landscape. Since its inception in March 2020, the company has empowered over 8 million merchants across various categories to go online and grow their businesses.
Headquartered in Gurgaon, DotPe digitally powers the entire customer journey for 30,000+ restaurants and food courts, offering ordering, payment, and delivery solutions. The company's Digital Showroom app enables small and medium-sized businesses to open a digital storefront within minutes, providing a complete suite of business solutions to manage the customer journey.
About the RoleWe are seeking an experienced Product Marketing Specialist to join our team. As a key member of our marketing team, you will be responsible for developing and executing marketing strategies that drive product awareness, adoption, and revenue growth.
In this role, you will work closely with cross-functional teams, including product management, sales, and customer success, to ensure our products meet market needs and exceed customer expectations.
Key Responsibilities:- Market Research: Conduct thorough market research to identify trends, competitive landscapes, and customer needs.
- Positioning & Messaging: Develop compelling product positioning and messaging that resonates with target audiences.
- Go-to-Market Strategy: Create and implement go-to-market strategies for new product launches and updates.
- Content Creation: Produce high-quality marketing content, including product collateral, case studies, blog posts, and social media content.
- Product Documentation: Develop user guides, FAQs, and technical documentation to help customers understand and use the product effectively.
- Campaign Management: Plan, execute, and analyze marketing campaigns across various channels (digital, email, social media, etc.).
- Collaboration: Work closely with product management to understand product features and benefits, and ensure alignment with marketing strategies.
- Sales Enablement: Equip the sales team with the tools and resources they need to effectively sell our products.
- A minimum of 2-5 years' experience in Product Marketing roles.
- Proven experience in content marketing, ideally within a product marketing role.
- Exceptional writing, editing, and proofreading skills.
- Strong understanding of SEO and content optimization techniques.
- Ability to create engaging and informative content for various marketing channels.
- Excellent research and analytical skills.
- Proficiency in using content management systems (CMS) and marketing tools.
- Strong project management skills and ability to meet deadlines.
- Collaborative mindset and ability to work effectively with cross-functional teams.
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