Product Marketing Specialist

3 days ago


Gurgaon, Haryana, India DotPe Full time
About DotPe

DotPe is a pioneering platform in India, revolutionizing the offline-to-online commerce landscape. Since its inception in March 2020, the company has empowered over 8 million merchants across various categories to go online and grow their businesses.

Headquartered in Gurgaon, DotPe digitally powers the entire customer journey for 30,000+ restaurants and food courts, offering ordering, payment, and delivery solutions. The company's Digital Showroom app enables small and medium-sized businesses to open a digital storefront within minutes, providing a complete suite of business solutions to manage the customer journey.

About the Role

We are seeking an experienced Product Marketing Specialist to join our team. As a key member of our marketing team, you will be responsible for developing and executing marketing strategies that drive product awareness, adoption, and revenue growth.

In this role, you will work closely with cross-functional teams, including product management, sales, and customer success, to ensure our products meet market needs and exceed customer expectations.

Key Responsibilities:
  • Market Research: Conduct thorough market research to identify trends, competitive landscapes, and customer needs.
  • Positioning & Messaging: Develop compelling product positioning and messaging that resonates with target audiences.
  • Go-to-Market Strategy: Create and implement go-to-market strategies for new product launches and updates.
  • Content Creation: Produce high-quality marketing content, including product collateral, case studies, blog posts, and social media content.
  • Product Documentation: Develop user guides, FAQs, and technical documentation to help customers understand and use the product effectively.
  • Campaign Management: Plan, execute, and analyze marketing campaigns across various channels (digital, email, social media, etc.).
  • Collaboration: Work closely with product management to understand product features and benefits, and ensure alignment with marketing strategies.
  • Sales Enablement: Equip the sales team with the tools and resources they need to effectively sell our products.
Requirements:
  • A minimum of 2-5 years' experience in Product Marketing roles.
  • Proven experience in content marketing, ideally within a product marketing role.
  • Exceptional writing, editing, and proofreading skills.
  • Strong understanding of SEO and content optimization techniques.
  • Ability to create engaging and informative content for various marketing channels.
  • Excellent research and analytical skills.
  • Proficiency in using content management systems (CMS) and marketing tools.
  • Strong project management skills and ability to meet deadlines.
  • Collaborative mindset and ability to work effectively with cross-functional teams.
Estimated Salary: ₹15,00,000 - ₹25,00,000 per annum

  • Gurgaon, Haryana, India Alchemist Marketing & Talent Solutions Full time

    As a Marketing Specialist at Alchemist Marketing & Talent Solutions, you will play a vital role in driving our clients' digital marketing efforts forward.We are seeking an experienced professional to manage client relationships, develop and execute social media strategies, and oversee SEO initiatives to improve online presence and rankings.The ideal...

  • Sales/Marketing Lead

    1 month ago


    Gurgaon, Haryana, India DCS Group Full time

    Job Title: Sales/Marketing Lead - Power Conditioning Products SpecialistAbout the Role: We are seeking an experienced Sales/Marketing Lead to join our team at DCS Group. As a Sales/Marketing Lead, you will be responsible for establishing the brand in respective markets, developing dealers/channel partners, and creating a position for the specific product...


  • Gurgaon, Haryana, India Vavo Digital | Influencer Marketing Full time

    About the RoleAs a highly skilled and experienced Team Lead in Client Servicing, we are seeking an accomplished Influencer Marketing Specialist to join our dynamic team at Vavo Digital.


  • Gurgaon, Haryana, India FieldAssist Full time

    About the RoleWe are seeking an experienced Enterprise SaaS Strategist to join our team at FieldAssist. In this role, you will be responsible for developing and executing go-to-market strategies for our select products, collaborating with sales, CS, and product teams to drive business growth.Key ResponsibilitiesDevelop Go-to-Market (GTM) Playbook:...


  • Gurgaon, Haryana, India Ameriprise Financial Full time

    We are seeking a Product Marketing Specialist to support the day-to-day activities of the EMEA Marketing Team for Columbia Threadneedle Investments, part of Ameriprise Financial.Job OverviewThis role involves supporting the day-to-day activities of the Product Marketing Team, with a primary focus on ensuring the timely and efficient production of standard...


  • Gurgaon, Haryana, India CommsCredible Full time

    Job OverviewWe are seeking a Product Development Specialist to join our team at CommsCredible in Gurugram. This is a full-time on-site role that involves collaborating with cross-functional teams to develop products around content, marketing, media & communications.About the RoleThe successful candidate will be responsible for driving product success,...


  • Gurgaon, Haryana, India Axslogic Pte Ltd Full time

    Axslogic Pte Ltd, a leading global provider of innovative lending analytics solutions, is seeking an experienced Digital Marketing Specialist to join their team in Gurugram. This full-time role involves creating and implementing social media content strategies, developing engaging digital marketing campaigns, and training clients on the use of Winnow,...


  • Gurgaon, Haryana, India Glan Management Consultancy- Career, Jobs, Hiring Full time

    Job Title: Product Development SpecialistJob Description:We are seeking a skilled Product Development Specialist to join our team at Glan Management Consultancy. As a Product Development Specialist, you will be responsible for developing and implementing new product ideas, managing product design, and ensuring that products meet quality and safety...


  • Gurgaon, Haryana, India Reelkart Full time

    Job OverviewWe are seeking a seasoned Product Marketing Specialist to spearhead the launch of our innovative health and wellness brand in India. As a key member of our founding team, you will be responsible for developing and executing strategies to position our product as a leader in the market.Key Responsibilities:Market Analysis & Strategy:Conduct...


  • Gurgaon, Haryana, India boAt Lifestyle Full time

    About the Role:We are seeking a skilled Content Marketing Specialist to join our team at boAt Lifestyle. The ideal candidate will be a creative self-starter who is passionate about developing impactful content strategies to build brand storytelling and enhance product consideration.Responsibilities:Develop and execute content plans to create engaging...


  • Gurgaon, Haryana, India ZS Full time

    Product Marketing AssociateZS is a global consulting and technology firm focused on transforming healthcare and beyond. We're passionate about creating value and delivering results for our clients.Key ResponsibilitiesCollaborate with Product Marketing Leads to develop and execute strategies that drive product adoption and customer satisfaction.Assist with...


  • Gurgaon, Haryana, India Fretron Full time

    We're seeking a talented Product Marketing Specialist to drive revenue growth and product awareness for our industry-leading Transport Management System (TMS).About FretronWe're India's pioneering B2B SaaS platform, dedicated to streamlining logistics for major sectors like Manufacturing and Retail. Our customers include prominent companies like Jubilant...


  • Gurgaon, Haryana, India Kaleedo Full time

    We are a dynamic and innovative global agency, driven by creativity and a passion for delivering high-impact solutions. Our team is seeking a talented Digital Marketing Specialist to contribute to our mission.This full-time hybrid role at Kaleedo in Gurugram offers flexibility for some remote work. As a Digital Marketing Specialist, you will oversee social...


  • Gurgaon, Haryana, India Redrob Full time

    At Redrob, we're on a mission to revolutionize professional development and elevate the recruitment process. As a key member of our team, you'll be instrumental in creating innovative travel products that cater to the unique needs of our clients.Job Title: Travel Product SpecialistJob Summary: We're seeking an experienced Travel Product Specialist to join...


  • Gurgaon, Haryana, India People Konnect Full time

    About People Konnect:At People Konnect, we're committed to delivering exceptional email marketing solutions. As an Email Marketing Production Lead, you'll play a vital role in driving our team's success.Job Description:We're seeking a highly skilled and experienced Email Marketing Production Lead to oversee the end-to-end email campaign production process....


  • Gurgaon, Haryana, India Knauf Full time

    Drive Growth in the Construction Industry as a Lead Product SpecialistWe are looking for a highly skilled and motivated individual to join our team as a Lead Product Specialist. This role will be responsible for driving growth and development within our Building Materials division.Key Responsibilities:Provide technical expertise and advice to customers to...


  • Gurgaon, Haryana, India AN Buying Services Full time

    We are seeking a Product Development Specialist to join our team at AN Buying Services in Gurgaon. The ideal candidate will have experience in wet treatments of PU/Leather.Job OverviewAs a Product Development Specialist, you will be responsible for developing and implementing product strategies that meet the needs of our clients.Key Responsibilities:Develop...


  • Gurgaon, Haryana, India Maruti Suzuki India Limited Full time

    Job Description:As a Market Insights Specialist at Maruti Suzuki India Limited, you will be responsible for preparing product concepts aligned with the company's plan and competition approach. This involves analyzing competition strategy, planning content for MC/FMC, and monitoring regulatory roadmaps to develop countermeasures. You will also track other...


  • Gurgaon, Haryana, India Times Internet Full time

    About Times InternetAs India's largest digital products company, we create premium digital experiences that simplify and enhance the lives of millions. Our portfolio features market-leading brands such as TOI, ET, NBT, Cricbuzz, Times Prime, Times Card, Indiatimes, Whatshot, Abound, Willow TV, Techgig, and Times Mobile.We are driven by innovation and...


  • Gurgaon, Haryana, India Fabulous Media Pvt Ltd Full time

    Job Title: Digital Media Marketing SpecialistWe are looking for a qualified digital media marketing professional to lead our marketing efforts using new media and digital tools.This role requires creative handling of various online marketing tools, such as websites, podcasts, and blogs. You will work closely with different teams to coordinate our marketing,...