Senior Marketing Specialist

4 days ago

Thoothukudi, Tamil Nadu, India beBeeMarketing Full time ₹ 90,00,000 - ₹ 1,20,00,000

We are seeking a driven Marketing Professional to spearhead our marketing efforts.

As a key member of our team, you will be responsible for developing and executing marketing strategies that drive business growth, increase brand awareness, and boost sales.

Your primary focus will be on creating and implementing B2B marketing campaigns that support our company goals. You will work closely with our sales and product teams to ensure seamless execution of marketing initiatives.

You will conduct market research to gather insights on industry trends, competitors, and target audiences. This information will inform the development of targeted marketing campaigns across email, social media, and digital platforms.

You will track and report on campaign performance, identifying areas for improvement and suggesting data-driven solutions.

You will also collaborate with external vendors, agencies, and contractors to support campaign delivery.

In addition, you will manage our CRM system (e.g., Salesforce) to support lead management and reporting.

Finally, you will stay up-to-date on new marketing tools, platforms, and trends to ensure we remain competitive in the market.

Requirements
  • A minimum of 2-3 years of experience in B2B marketing
  • Familiarity with marketing automation tools
  • Strong organizational and multitasking skills
  • Excellent communication and presentation skills
  • Experience with Salesforce or similar CRM preferred
  • Understanding of digital marketing fundamentals including SEO and SEM

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